A quick story - I started an ad agency because I'm really good at managing #LinkedInAds , but after starting B2Linked I quickly realized that you have to wear a lot of hats. Especially, playing the role of Sales was daunting. Sales is definitely not my forte. I felt uncomfortable "pitching" anyone - I couldn't shake the feeling of being a used-car salesman (and still can't). Realizing my weakness in outbound sales, I treated it as a marketer and, instead, made it my job to teach, share, and provide as much value as possible. Over the last 6 years this has become a superpower for us in producing inbound leads, and I don't have to pitch anyone. It's much more comfortable for me, and in-line with my passion. #CareerChallenges In your career, when did you get handed lemons and had to make lemonade? …see more