Well, I feel like a moron... Being in advertising, I find myself regularly doing the calculation to estimate cost per conversion based on different CPCs and Conversion Rates. I always have to throw like 8 columns into an excel spreadsheet and logic through it. I finally just figured out the quick formula to shortcut it. Cost Per Click / Conversion Rate = Cost Per Conversion So a $6 CPC / 15% Conversion Rate would be a $40 CPL I feel like a total bozo that I've been doing PPC advertising for 12 years and didn't figure that out until now. Wanted to share with you fine folks in case my "Ah Ha!" moment helps any of you. …see more