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AJ Wilcox
LinkedIn Ads Fanatic and Host of The LinkedIn Ads Show | Secret Weapon of the Most Sophisticated Advertisers | Ally | Founder B2Linked.com
19101 followers
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500+ connections
Whoah, hold the phone! LinkedIn quietly announced today that it's acquiring Drawbridge Inc. to add more superpowers to #LinkedInAds and no one's talking about it. (I wouldn't have known without a nudge from Mark Williams . Thanks!) Drawbridge appears to have capabilities around personalized retargeting, down-funnel attribution, and cross-device targeting. Can you imagine the power when plugged into the largest business database with the most precise B2B targeting on the planet? Am I reading into this correctly?
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