I love wine. Making money in the wine business is another story. Years ago, my launch strategy for #OlearyFineWines was to avoid the ancient three-tiered distribution retail system and sell direct to my fan base in 41 states. Everybody knows I hate $h&t wine and anything with my name on it has to be spectacular because my family are bigger wine snobs that I am. I blend my offerings for them. If my wife Linda likes my Chardonnay I know I'll sell millions. Same for my daughter Savannah, if she does not like my Cabernet Sauvignon I don't ship it. To pull it off I needed a partner that would let me apply my wine making skills but at the same time could ship millions of individual cases direct to consumers. Pat Roney said he could do it, we shook hands years ago and the rest is history! Here is his story. https://lnkd.in/ednJPPX …see more