True service often includes giving something away that we value. Time, energy, missed opportunities and sometimes our lives. Some call this sacrifice. But not those who serve. For them, it was no sacrifice at all. It was a gift worth giving. Gen Stan McChrystal, author of Team of Teams, has a particular fondness for those who give quietly. No broadcast. No bragging. To him, true service includes humility. Check out this week’s episode of A Bit of Optimism at apple.co/simonsinek or wherever you like to listen to podcasts. …see more