Imagine the scene: You sit in a McDonald's drive-thru for what seems like hours. Frustrated beyond words, you take to McDonald's Facebook page to leave a complaint...only to receive zero response. Then, out of the blue, you finally get a reply... From Burger King. Who proceeds to offer you a free Whopper. How would that make you feel? That's just one brilliant example of Burger King Denmark's recent ad campaign, which was developed in partnership with Danish ad firm Uncle Grey. Burger King's ad campaign is more than clever. It's an example of how brands can use emotional intelligence to build meaningful connections with customers. (Read more in today's column.) #BurgerKing #McDonalds #emotionalintelligence #empathy #customerservice #advertising #publicrelations #leadership #management #eqapplied #MakeEmotionsWorkForYouNotAgainstYou …see more