Things are changing at Starbucks . Yesterday, the coffee giant released its latest SEC filing. It began with a five-page letter "to all Starbucks stakeholders," and was signed by the company's CEO and president Kevin Johnson. According to the letter, the company is laying the foundation for a "transformational phase" that will introduce a new store format known as "Starbucks Pickup." "Starbucks Pickup is tailored to customers who prefer to order ahead and pay through the Starbucks mobile app for pick-up, or those who want their Starbucks delivered to them by placing an order through Uber Eats," the letter explains. What makes this idea so radical is the fact that Starbucks built much of its brand on the ability to become what former CEO Howard Schultz described as the unique "third place," the place between work and home, that customers could go to meet friends, get work done, or simply hang out. Which leads us to the most powerful line in the letter, one that shows a major shift in strategy. (Read more in today's column.) #Starbucks #leadership #management #coronavirus #COVID19 #EmotionalIntelligence #MakeEmotionsWorkForYouNotAgainstYou …see more