In 2017, everyone was laughing at Target. Sales had continued to slide. Stores were in disrepair. And company leaders were struggling to adapt to the changing behavior of consumers--many of whom were shopping more and more with online retailers like Amazon. As fellow retailers Macy's, J.C. Penney, and Gap collectively shuttered hundreds of stores due to similar struggles, analysts said Target should do the same. But Target executives, led by CEO Brian Cornell, had a different idea. The key to revitalizing Target, they said, was to go on the offensive. So, in March, 2017, Target made a huge announcement: It planned to invest over $7 billion in a turnaround strategy that many thought was crazy. Fast forward to today, and Target is thriving. First quarter results for 2019 beat analysts' expectations. The store's private-label lines are exploding. And as comparable store sales continue to rise, the stock price is trading at an all-time high. How did Target do it? (Read more in today's column.) #leadership #management #BestAdvice #BusinessIntelligence #careers #target #amazon #retail https://lnkd.in/dfRw-4b …see more