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Natalie Riso
Marketing @ 500 Startups | 3x Linkedin Top Voice
405743 followers
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500+ connections
I revisited my first popular Linkedin article, "How I Overcame My Lack of Work Experience." Here's why it succeeded ⬇ 1️⃣ It addressed what my #audience WANTED to read --- You have to find your audience, and then create content that fits what that demographic looks for on that platform. My audience in 2015 = students, job seekers, & recruiters 2️⃣ It was SHORT --- People tend to read on the internet at a 3rd grade level. Shorter is usually better, regardless of the #algorithm . 3️⃣ It FIT the platform for the time. --- I have people asking "How do you make a successful article in 2018? I want to write something like that one on overcoming lack of experience." Don't. That worked for 2015. 2018 favors short form posts, topical articles, and video. What has worked for you? What has been your most viral piece? I would love to hear from Sam Park Tiffany Parra Fabio Marrama Alexandra Galviz (Authentic Alex) on why they think a particular piece of their content has done so well on the platform. #10Tips10Days Bobby Umar Lila Smith Jake Jordan Kira Day
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