Hey  Google , what's more important than 'winning' CES?  'Winning' the race to build the world's biggest ad network via voice integration. Which  Amazon 's Alexa seems to be doing on a daily basis. More on this tomorrow. …see more

This great idea from DoorDash  (and an excellent way to differentiate their brand) came about from an internal hackathon.

Just a quick read on brand and how to think about it for this Friday. #brand #brandpositioning #brandposition #marketing

Two pieces of free advice when using video in ads on Facebook and Instagram : 1/ Add captions - This at least gives you a shot at catching people scrolling with the sound off (which is the default) and it also helps the hearing impaired who are using these visual media. 2/ Cut to the chase - Remember, when people are scrolling you have a limited window to grab their attention. So many video ads are trying to be too clever by half. Not to say don't be creative, just don't leave out key visual information in the first few seconds. These may seem like obvious tips by almost all ads I see on those platforms violate one or both of them. #marketing #advertising #socialmedia #socialmediamarketingtips #videoadvertising #socialmediamarketing #facebook #instagrammarketing #instagram #facebookmarketing …see more

With the resurgence of COVID-19, the already accelerating trend of everything going direct-to-consumer will only increase. Take, for example, Nike CEO John Donahoe from their latest earnings call. “This approach allows us to better focus on the individual consumer and unlock new opportunities to more nimbly serve their exact needs." #DTC #directtoconsumer #nike #consumertrends #marketing #advertising #onlinesales …see more

This South Dakota anti-meth campaign by Broadhead Co was amazingly well-executed. Like many, my first reaction was “what were they thinking?!” But that’s exactly what they were counting on. It got a very important campaign outsized results by everyone sharing it based on that reaction. I’m betting that like me, almost everyone realized it after they shared. Brilliant. Edit: I've seen some say that the money spent on it would have been better spent on actual treatment. Perhaps, but I am not commenting on that as it is not my area of expertise. I've also seen that some think it normalizes meth use because it implies everyone in the ad is on meth - no, it doesn't. And lastly, some are saying just because this raised awareness and has people talking that there are better ways to have done it. I would challenge them to come up with a campaign that would gain half as much traction. #campaigns #awareness #psa #antimeth …see more

Shoppable live-streaming continues to march forward with Amazon now allowing influencers to get in on the action. #livestreaming #ecommerce #qvc #hsn #influencemarketing #influencers #amazon …see more

Capital Efficient #Entrepreneurship from #Arizona : Heidi Jannenga, PT, DPT, ATC #CoFounder WebPT

Guy Mucklow, President #Cofounder of PCA Predict, bootstrapped his company to $20 million, and at one point turned down a $100 million acquisition offer. Read how he has navigated his venture. #bootstrap #startupstrategies #startups

Wonder how to accelerate your #startup ? Let's discuss at our next free mentoring roundtable for #entrepreneurs : https://lnkd.in/gUkhUs4

Raising the first round of #funding ? Get feedback at 1Mby1M #mentoring #roundtable . #startups

Wonder how to accelerate your #startup ? Let's discuss at our next free mentoring roundtable for #entrepreneurs : https://lnkd.in/gUkhUs4

Wonder if VCs, Angels and investors will get behind your startup idea? Let's discuss at next free mentoring roundtable for entrepreneurs: #entrepreneur #founder #founders #cofounders #venturecapital #bootstrap https://lnkd.in/gSbgBxF

Wonder how to accelerate your #startup ? Let's discuss at our next free #mentoring roundtable for #entrepreneurs : https://lnkd.in/gSbgBxF

Thought #Leaders in #ArtificialIntelligence : Daisy Intelligence Corporation #CEO Gary Saarenvirta #ai

"I think we’d be remiss if we didn’t talk about where consumers are at right now: in a place of fear... The research we did in August showed that 56 percent of US consumers fear personal death, 73 percent of people fear leaving home for essential errands, and 59 percent fear losing their jobs." Etienne White at Sustainable Brands …see more

“Experts once predicted that Americans would face an excess of leisure time. Fifty years later, it’s fair to say that the looming leisure crisis has been licked.” What do you think? Have we lost all balance? …see more

The newest crop of software applications turns this logic on its head. They mimic consumer companies by using technology as a “wedge" to gain widespread adoption, and don’t even try to become systems of record. Instead, they are "systems of engagement” (SoE), meaning apps that employees actually use to get their work done. …see more

Issue #82 of The World's Best Newsletter is live. Subscribe here: https://lnkd.in/ePA767x Read it here: https://lnkd.in/dRQR_ap …see more

"I suspect old-fashioned product marketing may be the disruptive force to prise $1 billion worth of market away from some of these incumbents." Tomasz Tunguz