While you technologically prepare for a cookie-less, highly data-regulated world, spend some time thinking about how to ask the right questions. Think about this...
Boston speaking opportunities for educational sessions at General Assembly -- see below via Mei Li Zhou !
New research from LeanData, Inc. and Sales Hacker, Inc. shows 78% of #B2B organizations struggle with consistent revenue growth + 40% report misalignment between #marketing , #sales , and #customersuccess . Full #RevOps report [gated]: https://lnkd.in/erRhPra …see more
In this MarketingProfs podcast I shared a tantalizing yet terrifying story of a MAJOR slip up in my first job out of college that turned into an opportunity for redemption and a lesson about trust. My story features Gary Halliwell and this episode includes tales from Ann Handley Kerry O'Shea Gorgone, JD, MBA Christopher Penn Chris Brogan Goldie Chan Carlos Hidalgo + Nina Interlandi Bell …see more
Wow, hopefully this announcement from Warner Bros. Entertainment about sending new releases to theaters AND HBO Max is a tipping point for all studios to do the same. It’s what consumers want. h/t Adam Leidhecker #movies #movienews #warnerbros #warnerbrothers #streaming #hbomax #netflix #disneyplus #appletvplus #amazonprime …see more
One thing I’ve learned over the years is to diversify interests. Read a lot. Sure, your could follow Dan Runcie and Trapital to learn what’s happening in hip hop. That’s valuable on its own. But the gold is in the insights that Dan pulls which can be applied to most other industries. …see more
If you’re like me, you’re struggling to know what you can do to help effect change so that the systemic racism that exists and kills black people, ends. Luckily, I found this (not sure where) excellent spreadsheet by Tatum D. , Matt Herndon , and Jourdan Dorrell with tons of resources and reading. (thank you for compiling!) There is a lot get into but complex problems require understanding, context, and in some cases complex answers. #beantiracist #blacklivematter #justiceforgeorgefloyd …see more
Seeing as it's Black Friday, I just published "How Amazon ’s holiday ad misses the mark." TL;DR Little things can add up quickly. h/t to Gary Kenji McMath for the editing. #advertising #marketing #Amazon #holidayadvertising …see more
We should know better, but no one's perfect. If you screw up on the job, don't throw your image and reputation to the wind. Work to get them back on track.
While not surprising, it is interesting to read that Google "paid a 71% premium over the stock price" since it's my understanding that it's ~60% off the IPO price. It will be interesting to see how many current Fitbit customers move to Google. There should be no doubt, after all, that much like Nest, this will be absorbed as part of Google. #acquisitions #google #fitbit #brandstrategy …see more
This infographic explaining how an ad impression occurs within programmatic advertising (all in 200 milliseconds) is very well done. #advertising #programmaticadvertising #adimpressions #marketing …see more
Between this announcement from Sam's Club and the Amazon Go stores rolling out, it seems pretty clear that the role of "cashier" is pretty much done for. Question is, what other roles are next? #retail #amazon #grocery #marketing #technology #cashiers #samsclub …see more
Great read by Kevin Troyanos on correctly using data in organizations. As my friend and former Netflix colleague Dr. Joel Mier says, seek to learn not validate. #data #analytics #leadership …see more
This program by Kroger makes a lot more sense than the one announced by Walmart and Waymo wherein people will be picked up, brought to the store, handed their groceries, and returned home. #selfdriving #autonomousvehicles #grocery #retail #delivery #kroger #walmart #waymo #lastmile …see more
Rather than spend millions of dollars trying to literally redefine a word, perhaps Overstock.com should consider a new name instead? #brand #branding #naming #overstock #advertising
The funding balance side of this story is pretty pathetic. But one hopes that, at the very least, the efficiency demonstrated my female founders will lead to greater investment levels. #funding #startups #venturecapital
Looking forward to presenting about brand, marketing, and advertising at Columbus StartupWeek next Thursday.
Check out this excerpt from the upcoming book "Powerful: Building a Culture of Freedom and Responsibility" by former Netflix Chief Talent Officer Patty McCord . Really looking forward to her book.
When every company is a media company — you need to know about the media platforms and how they change. Here's Chris Knight (@DivinoGroup ) on how LinkedIn now manages videos and the new opportunities to build an audience. #ECMC #EditorialComms …see more
We still lack a sustainable business model and the shrinking ranks of reporters will not aid creativity in the newsroom.