Great write-up by Brian Balfour on the difference between Cost Per Acquisition vs. Customer Acquisition Cost.
Come hear Amogha Abbi pitching Digitalien to @sramana at #1m1m roundtable for #entrepreneurs : http://ow.ly/u2Gz30riEUB PASSWORD: startup
This has been fascinating to watch KIND fully embrace a challenger brand position. In doing so, they're signaling to consumers that they are not in first-place. Which is not a bad thing as long as it is deliberate. And it's also garnering a lot of earned media. Here they take shots at the competition even as they exit a category due to poor sales. #brand #KIND #foodbrands #brandstrategy #brandpositioning #marketing #foodwars …see more
#MarketSize ! Let's define and defend it. Otherwise, we're just dreaming. #Entrepreneurs , start here.
Much like how "millennials" aren't a monolith, neither are folks from other generations. Smar startups think less about age and more about what stage they're in and what a particular person can bring to the role. #hiring #recruiting #ageism #experiencematters …see more
Interesting read on how the grocery industry is leveraging tech. To be honest, though, I thought the following would've happened years ago (glad to see it starting to happen now at least): "Last year, Kroger introduced a system called “Scan, Bag, Go” that allows customers to scan and pay for grocery items as they shop — with their smartphone." #grocery #retail #shopping #CX #customerexperience #kroger …see more
This is why I tell my fellow students to take their profiles seriously. You never know who might check out your LinkedIn!
Can an overseas #startup be funded by a Silicon Valley #VC ? #seedcapital https://lnkd.in/g_TSeN8
Guys, when all else fails, you can always resort to a little harmless - but effective - trickery to throw off the social media trolls!
I think the incremental rollout of self-driving technology, like this real-world grocery delivery test from Nuro and Fry's Food and Drug , will do more to mainstream the idea of self-driving cars more than Uber or Tesla . #selfdrivingcars #tesla #autopilot #uber #nuro #frysfoodanddrug #grocerydelivery #mainstreaming …see more
Hey! Just published my first newsletter on Linkedin. I'll be writing here weekly covering the topics of venture capital, fintech, startups, and more. Sign up on Linkedin if you want to be on the list. #venturecapital #startups #funding #entrepreneurs #funding …see more
Wonder if VCs, Angels and investors will get behind your startup idea? Let's discuss at next free mentoring roundtable for entrepreneurs: #entrepreneur #founder #founders #cofounders #venturecapital #bootstrap https://lnkd.in/ew3nkt2
Covid 19 has complicated caregiving when you have a loved one in the hospital but there are things you can do to ease the transition home. #caregiving #covid19
when Armando gets tokenized the pigeon racing market will be more liquid & price discovery less flighty.
however easy it is to dismiss what is happening (or not happening) in cryptoland & defi, any capital markets outlook should at least discuss implications, however remote currently, of more decentralized capital markets activities
This is a new model for OTT by Rivit TV - crowdfunding show creation based on a free pilot episode. I imagine having an installed base like Kevin Smith (3.38 million Twitter followers) doesn't hurt but it will be interesting to see if someone can achieve success on the platform without it. Then again, this could end up being a “farm league” for Netflix , Amazon , Hulu , etc. #ott #tv #television #televisionprogramming #crowdfunding #internettv #entertainment #netflix #amazon #amazonprime #hulu …see more
Conservatives and liberals alike have embraced "risk assessment" as a data-driven way to reduce incarceration without increasing crime. But critics see shades of "Minority Report." Our deep-dive into the new science of sentencing, in collaboration with The Marshall Project. …see more
Great write up from Ginny Mineo on the current state of content marketing and a reminder - everything changes. #contentmarketing #writing #marketing
Heads up, if you sell on Amazon . You're possibly, if not likely, feeding your own demise: "Even if many of Amazon’s brands flame out, its private-label approach has the potential to be disruptive because of how much data it can easily analyze about competitor brands that sell on its site — which products and price points are selling, and why — after mining customer reviews." …see more
This may seem obvious but it is still solid advice from Andreessen Horowitz General Partner Ben Horowitz on how product and target audience should determine channels strategy.