One of the reasons many large companies mess up is how they think of Technology. For the first 40 years of its existence, "IT" was basically a support function. It was an administrative function, rather like stationery procurement, or finding office cleaners, or photocopier maintenance. It was a cost center, the role was to spend the least money with them and for it not to be noticed. IT were always the people in the darkest room, the cramped office. They'd try to persuade Leadership teams to upgrade to Windows XP, or the benefit of a new server or to invest in new laptops and nobody ever cared to listen. And now the world is IT. Some companies now have CTO's to evangelise the power of tech at the highest levels, to orchestrate culture around it, but most have no senior representation of Tech in any forum. New technology is a lever to what we can do, it aids our imagination, multiplies our potential, saves us time. New tech is a vital part of understanding modern behaviors and changing business models. And yet it's remarkable how many companies still think of it as something to outsource, to reduce, to save on.
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