GTA V is a gaming success story like no other. In 2013, Rockstar casually dropped a link to the GTA V site. The first trailer was released a month after. Rockstar stayed consistent for 2 years. They released exclusive pre-order packaging deals. Created a mural and placed tons of billboards and posters. They teased fans with gameplay screenshots here and there. They also answered tons of questions on their site & videos. It was enough to keep the audience intrigued & wanting more. GTA V earned $1 billion in its first three days. In marketing we like to obsess over viral moments: one massive drop, one viral video, or one successful moment. While those moments are great, they don't always result in sales. GTA V is still going strong 7 years later. Build brand. Build anticipation. Build relationships. It will last longer than virality. #justQ 🖖🏽🖤 …see more

PayPal acquired Honey (a free chrome extension) for $4B in 2019. It’s PayPal’s biggest acquisition to date. But, it wouldn’t have been possible without affiliate marketing. By partnering with hundreds of Youtubers Honey took the internet by storm. They started by empowering creators to create better content, all while saving them (and their audience) money. Then they started doing brand deals. By creating ads using people’s favorite Youtubers, it reduced resistance to the already irresistible offer of free money. To date Honey has saved its users over $1B. And has 17 million monthly active users. The takeaway? Brands who leverage influencers in non-traditional ways win. #justQ 🖖🏽🖤 …see more

I’ve been challenging myself to learn faster. There's so much overlap between the things that I want to learn about: Culture, esports, human behavior, business, etc. I won’t be an expert in everything. But I like to know enough to be dangerous. And that's important to me moving forward in all aspects of my career. If I’m interviewing someone I will read their book. I will know everything I need to know about their life. If I’m speaking I will be prepared with data, facts, stories, etc. Talent should never be a replacement for hard work + preparation. What's something new you're trying to learn about? Let me know in the comments below! #justQ 🖖🏽🖤 …see more

When I was a little girl, it crossed my mind that maybe I should have been born a boy. Why? Because I wanted to be a CEO. There were very few female founders and CEOs in business and tech for me to look up to as a child. Now I’m two months away from graduating college, and I’m so happy that powerful, confident women have come into my life as role models and mentors. It’s these women who inspire little girls to one day become CEOs. This #InternationalWomensDay, I wanted to say thank you to the women in my life who have made me proud of my drive, hustle and femininity. #PressForProgress …see more

It's often hard to make sense of the current trends - Who will they affect? When are they going to materialize? Why are they relevant? For disambiguation, we have collected the top 40 digital health trends, and classified them in a single infographic along 3 key factors: 1. Does the trend affect patients or healthcare professionals? 2. Which stage of the delivery of healthcare and the practice of medicine is affected by the trend? 3. Is the outcome of the trend already available, is its development in progress, or does it still need some time to materialize? To understand the importance of these trends in a broader context, read 'The Guide to the Future of Medicine' - available in 3 versions: Paperback: http://amzn.to/1w0O3sx Kindle: http://amzn.to/1w0Oa7w #themedicalfuturist #digitalhealth #future #healthcare #medicine #technology #fromchancetochoice #digitalhealthtrends #infographic #healthcaredata #healthtrends #infographic …see more

From the Financial Times' article by Colby Smith and Robin Wigglesworth. Realization is slowly sinking in among private creditors that the probability of a wave of debt restructuring in developing countries increases the longer and the more severe the economic shock associated with the coronavirus -- and especially so after official creditors moved in that direction by granting soem debt relieft to the poorest countries (see earlier posts on the G-20 and the IMF). The question is how. #economy #bonds #debt #credit #em #emergingmarkets #developingcountries International Monetary Fund Robin Wigglesworth …see more

I was doing what I hated! Working a job. Listening to a boss yell at me when he had a bad day with his wife. Working with people that I wouldn't be friends with unless I had to sit next to them in a cubicle. Doing things that were the opposite of everything I dreamed about as a boy. But I didn't think anything else was possible. I didn’t know any better...I wish something like this had existed at the time. I assumed that being doomed was a normal part of life and only some people were lucky enough to get away with doing what they loved. I was ready to live a life of misery only for the sake of my kids. I guess so they could then grow up and live a life of misery. I was wrong. …see more

Recently stumbled upon this Reddit thread re: how startups acquire first customers in their early days. Got me intrigued in writing a piece on Forbes about how founders and marketers of new startups can gain early traction through a bootstrap acquisition strategy. Love to hear from fellow marketers in growth hacking and demand generation on your strategy in user acquisition for early stage companies, comment below or tag a friend. Both success and unsuccessful stories are welcomed to help teach us valuable lessons in this area. …see more

My friend and former McKinsey & Company colleague Dr. jason wang , Professor at Stanford University, published a study in the Journal of the American Medical Association that looked at the factors behind Taiwan’s ability to contain the coronavirus outbreak. In this interview with Vox he discusses some of his team’s findings. “He argues that Taiwan’s plan — which included 124 discrete action items and impressive coordination in implementation at the first signs of trouble — saved the island from a serious coronavirus outbreak. The 124 action items include travel bans, quarantines, surveillance steps, social distancing, and more. It’s too late for the US to put all of their lessons to use, but it’s not too late to benefit from a few.” Here’s a link to the study he published in JAMA: https://lnkd.in/fMDWAEs Watch Dr. Wang’s interview with the BBC: https://lnkd.in/fZQtN6h #covid19 #economy #coronavirus #china #taiwan …see more

Realistically Amazon is a brilliant logistics company, a superb cloud computing provider, it's wonderful at logic and code and scale, but it's an abysmal Retailer. It has no idea how people behave, no idea how to sell, no idea how to serve people. It's approach to Whole Foods shows little competence, it's Bookstores are average, it's 4 star stores are a joke, and Amazon Go is basically an R&D lab that lets people in. Amazon is a company without any vision, it's a million A-B tests, and this works well for servers and logistics, but is lousy for customers. If anyone wants to create what the future of shopping is, please don't look in this direction, or you face copying the mistakes of the blind. …see more

Have you ever wondered how generalists thrive in a specialized world? I recently had a chance to sit down with David Epstein , author of Range, a fantastic book that covers this topic. Personally, I found the concepts of kind and wicked learning environments to be an interesting part of the book. David’s message: “In wicked learning environments, breadth is the hack.” Watch the clip below and leave us a comment about how you’ve found that having a breadth of experience or specialization has helped in your career or facilitated your learning! #Specialization #CrossFunctionality #Generalist #Range #Indistractable P.S. David’s book, Range, and my new book, Indistractable, were recently placed on the BookPal Longlist for the 2019 Outstanding Works of Literature (OWL) Award in the “Big Idea” category. The five books in each of the fifteen categories represent the top reading recommendations for individuals and teams to inspire new ideas, expand perspectives, and fall in love with reading. Congrats to all other authors and works on the Longlist! Check out the full release at the link in the comments below. …see more

Does #WFH make a difference for women? Is this a breakthrough moment for Gender Equality? Thanks for the inputs Shradha Sharma , Priyanka Gill , Swati Bhargava , Saumya Singh Rathore #India #Startups #WomenInBusiness …see more

Are you superstitious?!? I was... and it was holding me back BIG TIME! I didn't really even know it was a superstition... Like black cats, walking underneath ladders or opening an umbrella indoors. I don't want to take any chances with bad luck... So, of course, I make sure to avoid those things! I used to think that saying my goals aloud would JINX my success... 🙄🤨🤔 But two short years ago, I threw these superstitions aside and started talking the talk to walk the walk. How are you managing your goals to guarantee success?! What's the strangest superstition you've heard of?! 👟My Mother-in-Law insists that putting shoes on a table is BAD LUCK! (It's also kinda gross, right?!) 🎃Happy Halloween!🎃 #Success #GoalSetting #Entrepreneurship #Sales #ChantelShares …see more

We just announced that we're keeping the hybrid work model for the next year💥💥💥 Are you more productive working from home or the office? Here is my opinion:) #people #hr #career …see more

Researchers at the University of Tübingen tried to train an A.I. to learn to identify a specific fish called tench on pictures. When they looked into the A.I. to see how it tries to identify that fish, they found out that the #AI was looking for human fingers against a green background as most of the tench photos in the training data featured a fisherman holding the fish in their hands after catching it. Can you imagine how useful it would be in medicine to point out such things before an algorithm is developed? This way, we could avoid so many false negatives, false positives and bias built into the algorithms. For example, radiologists looked at the ChestXray14 dataset of X-ray images and discovered that many of the images of patients with pneumothorax had a chest drain on the image as treatment already started when doing the X-ray. A #MachineLearning algorithm tasked with identifying X-rays of pneumothorax would probably look for the drain in the images as a perfect sign of the condition (they have to perform as well as humans would do, not learn to diagnose the condition), this way, missing patients with the condition who have not been treated yet. Can you think of an example in your practice (medical or not) where such subtle observations exist? …see more

And while on bonds and yields, this also from Bloomberg Markets #markets #investing #investors #bloomberg #bonds

Don’t forget to teach your kids to learn from their failures. If the garage sale doesn’t go well, then figure it out and try again.

I have a brand NEW episode featuring Gary Vaynerchuk  - Set a Flag on YOUR Thing...  Listen to the full interview here: http://apple.co/1ewcX8D …see more

I think we are lying to ourselves. I keep seeing pieces saying "this forced experiment shows working from home works" and that "office demand will collapse" & "cities will die" A couple of things hit me. 1) It is working in the sense that we have hung on, battled through a crisis, we've have largely kept our jobs, & kept the lights on. This is a situation we are forced into, not one we have chosen as a preference. Yes, we've spent less money, energy & time on commuting, but depression has skyrocketed, anxiety is rife, our mental health has suffered, we feel more alone & we drink more.Long term success is more than survival 2) Did anyone think that working from home was not possible before? We've had fast broadband/laptops for 13 years, we knew we could work like this, we largely made an informed decision not to. 3) Clearly the future of work is not binary It's working from home, working near home, working near a satellite office and HQ, working from planes, conferences, etc It should involve more company away days, less time commuting, but it's likely most companies will need large spaces to congregate & employees to rush to the office with short notice sometimes. 4)Many things in life are inefficient, business lunches, flying to shake a hand, that's why they mean a lot. …see more

Realistically you don't need many people in most contemporary companies and industries. Surely the whole point of being big, is the depth of expertise, it's the diversity of opinions, it's the width of knowledge, it's the energy this creates. Too many large companies are about consensus. It's about finding commonalities not celebrating variety, it's about as many people as possible having similar thoughts. It's about bureaucracy, not craft. Every large company should seek to celebrate its staff, to give them a platform, to make the most of people not the same. If you're not giving all you can to empower, promote, support, develop, test, celebrate your staff, you're doing it wrong. …see more