Feeling alone: Saddened to read about the tragic death of CCD owner V. G. Siddhartha. I didn’t know him well, & like others, I too wondered how to make sense of this news. Who among us hasn’t felt lonely in our burdens & responsibilities at one time or the other? What stops us from giving in to despair, despondency & lose the will to live? Something snaps & you see no hope or future. Research shows that the majority of people are glad to be alive if they can get past those difficult moments. We don’t know what the soul suffers when a person dies. But we know that the people left behind are anguished for life with guilt, regret, & unresolved questions. V. G. Siddhartha, the founder of CCD, was a first-mover in the India coffee chain opportunity. But no matter how hard you work, the realities of building a successful business are soul crunching. Even with success, factors like changing markets, competition, profitability, debt, & investor pressures are ever-present. When the pressure gets too much, talk to a counselor; learn anxiety management tools; lean into your inner circle. Don’t take your life. Don’t leave behind a circle of grief. My heartfelt condolences to Siddhartha's family and friends. May his soul rest in peace.
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