I’ve learned a few things about #content : Just because you write something doesn’t make it valuable to someone else; it’s up to the reader to decide. If you only use your content to sell, you’ll turn people off. Instead, strive to be of service. If you go on and on, meandering your way through a very long post with little punctuation, run-on sentences, and no clear point, you’ll lose people. If a reader takes the time to like, comment, and share your stuff, make sure to acknowledge their kindness. And on that note, be sure to like, comment and share other people’s content that you think your network would find valuable. If it resonated with you, it probably will with others. The best way to discover interesting and valuable content is to read — a lot. Follow people whose writing you admire, whether in your industry or not, and seek many sources of information, even if it makes you uncomfortable. You never know what you’ll learn and from whom. Be open. Content can inform, entertain, persuade, or inspire. Choose wisely. Be yourself. Write the way you speak. And be consistent — in your creation, your voice, your sharing, your engagement. Because my biggest takeaway is this: Content may be king, but content comes from people. And people connect with people.
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#content