I met a fellow innovation person in Denmark a while ago, she spoke of a diverse team of people who once gathered on "The Copenhagen Travel Card" program, to rethink what public transportation should be in the future. It dawned on us that by calling the project " travel card" , we've already decided the nature of the solution. Likely solutions would be a "paper" card and vending machines or NFC cards and barriers or most ambitiously "apps" with virtual cards" It's not just that it limited the form factor, it's that it limited the entire philosophy to the problem. Maybe the future of public transit ticketing should be based around facial scanning, or retrospectively being charged based on your phones movement depending on time of day, or it being free of charge? We often make TINY unconscious decisions in how we frame a problem that have HUGE implications on how it's solved. It could be the people we ask to the meeting, the budget we allocate, the timeline, and in this case the name. Budget is especially interesting, the larger a budget is, the more expensive, complex and physical the solution has to be in order for people to not feel vulnerable. Imagine the courage to tell people we don't need a $150bn high speed train, we need to encourage people to work from home .
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