Are you a B2B marketer? Don't miss this panel (don't worry - I'm just a small part of it :) You'll get to hear from the amazing voices of Susan Wenograd , JD Prater , and Mary Hartman . We're going to cover all areas of paid social for B2B, and it's this Wednesday, and it's free! Join up here: https://lnkd.in/ggxN_Sv See you there and happy Friday! …see more

Want to build your personal brand? Personal branding is a marketing technique that allows you to stand out from the crowd. It's all about being memorable. On a personal level, it's you walking in your values every day. Integrity and trust are key ingredients to a reliable brand. On a business level, it allows people to recognise your value and think - yeah, I like this person and they can help me solve my problem. They trust you to guide them to the best solution. If you're creating content, you want it to align with your brand. Another thinking is to be a brand-creator. You intentionally create effective content that showcases: 🍗 Your personality 🍗 Your credibility 🍗 Your experience 🍗 Your knowledge This allows you to attract an audience and build a community. And yes, find clients. Ready to level up your personal branding for 2020? Drop into the comments: 🍗 or fried chicken. If you're vegetarian, drop your fave fruit emoji instead. Bonus points if you share your favourite flavour. #stringsecret to #personalbranding #stringtheory #stringstory #linkedinmarketing #contentmarketing #contentcreation …see more

CES. CES. CES. Guess how many times I mentioned CES in this video? Lately, I've been on startup mode and I felt my creative (and fried chicken) vibes has gone to product development. Still, when I started creating and making, I felt me again (haha, I can weird like that). This year I plan to grow my presence on YouTube and to make it scalable. To grow, I plan to focus on the following: 1. niche down (reinforce your brand and expertise) 2. find a video structure that is engaging (and I finally figured it out). 3. use the video content to build SEO (yeah, I'm a biz too) A month ago, I was at #ces2020 and it was my first time going to Las Vegas, and I geek'out hard. Watch my full thoughts, experience and insights on where technology is going. (link in the comments below). Also it'd be great if you subscribe. The content is going to way different from LinkedIn. #stringtheory on #video #marketing #tech and #startup #youtube #lenovoces / Lenovo Australia and New Zealand …see more

Do you have low engagement on LinkedIn? Posting and posting and not getting the numbers you like. In this newsletter-article, I share the 3 considerations required to grow your brand and attract your volks. We talk about: - your brand (aka what do you want to be known for?) - your volks (aka your folks) - your voice (aka your content) PS. Adding everyone to your connections is how one dilutes a brand - so that's a no-no. #stringtheory on #personalbranding #digitalmarketing …see more

Video of the day: Tim Ferrriss showing me "the bravery shot" to prepare for podcasts. Follow me at https://lnkd.in/emw7miw

"Back then, I was told repeatedly that I did not fit the ideal profile of a venture capitalist. I was told I wasn’t 'aggressive' enough, and that venture capital had very few women. For better or for worse, I did not fully grasp how deep-seated this bias was." Christine Tsai 's story is one that really resonates with many women in tech and VC, me included. Read her full story in the comments on how 500's making VC more inclusive ⬇️ …see more

Which is better? Paying $18.99 or $7.40 for an identical (in every way) medicine? If you had the choice of buying one banana and paying either $1.00 or $4.00, I’d guess you’d (definitely) decide to pay $1.00... especially when you know $4.00 is overpriced for that banana. We think:‘Why pay more for an identical ‘thing’ when choice is available?’ So it should come as no surprise that Amazon is selling medicines at a lower—and I’d argue a more rational—price...and guess what? Consumers are not silly—we buy the lower priced, identical item when options exist. This is not ‘rocket science...’ Want to be competitive? Provide easy value for consumers and we will become your best paying friends. Let this be a warning shot to conventional businesses: understand this new consumer market...or perish. Selected Excerpt: “84% of Walgreens’ and 72% of CVS’ house-brand drugs were more expensive than the (Amazon’s) Basic Care line (of pharmaceuticals).” …see more

* Artificial intelligence helped predict the optimal treatment for depression patients. * DeepMind's algorithm predicted the protein structures of COVID-19. * A robotic device can draw blood better than human professionals. * A deep learning-powered test diagnoses brain tumors during surgeries within minutes. * A.I. systems are being used to detect COVID-19 accurately, but also to predict the spread of the virus. These are just a few pieces of news from the past 1-2 weeks - all about successful uses of artificial intelligence in healthcare. They are sensational achievements, and they are getting more and more frequent. That's why we have created 'A Guide to Artificial Intelligence in Healthcare' - to put all these events into context, to help you understand their significance and to help you work together artificial intelligence. Read it to stay in control! #themedicalfuturist #digitalhealth #future #healthcare #medicine #technology #book #reading #read #ebook #AI #artificialintelligence …see more

There's no single formula that defines success for everyone. There are as many ways to live a life as there are people living. Stay open to possibilities you haven't even imagined yet.

Among the notable points: “Yield caps and targets are not warranted in the current environment but should remain an option…if circumstances changed markedly;” Possible tweaks to blue dots. Bottom line: #Fed formalizes the policy flexibility pursued under the “data dependency” label …see more

The Financial Times on Christine Lagarde's first year as President of the ECB, her effective leadership style, and what is ahead. https://lnkd.in/gJb98aw #economy #centralbanks #markets #ecb #lagarde #leadership #monetarypolicy #economics #volatility #inflation #ecb Christine Lagarde …see more

The Financial Times on expectations regarding the additional Covid-related restrictions across England that are scheduled to be announced today by UK Prime Minister Boris Johnson. While they are yet to be confirmed, the measures appear less severe than markets' consensus expectation. https://lnkd.in/e-DvgQ2 #covid #covid19economy #covid__19 #covid19 #UK #England #borisjohnson #borisjohnsonpm …see more

Good morning. Wishing you all a good week. Some thoughts on why the US Congress should go some way, but not all the way, in following central banks’ insurance/regret minimization policy mindset when it comes to the relief bill. https://lnkd.in/gZXTNs7 #bopinion #economy #markets #centralbanks #bloomberg #congress #relief …see more

A big thank you to Jonathan Ferro for this morning's conversation on the economy, policies and markets. Always a pleasure and honor to appear on your show. Thank you Jonathan. Bloomberg LP #markets #economics …see more

The significance of this news is partly related to the fact that the decision is by a jurisdiction that has made major progress in overcoming a horrible Covid-19 outbreak and where the current numbers are not alarming. #economy #newyork #covid19 #covid …see more

Re the ADP report: The US added 2.37 jobs in June, slightly less than consensus expectations. Big surprise was the May data which, quoting CNBC , "saw a stunning revision:" Revised from a loss of 2.76 million to a gain of 3.065 million. This adds to the current general confusion re US data. #economy #jobs #markets #employment #adp …see more

Re the semi annual US Congressional testimony on monetary policy: Here's the link to Fed Chair Powell's opening remarks to the Senate Committee on Banking, Housing, and Urban Affairs. https://lnkd.in/gct5xtu #economy #federalreserve #centralbanks #markets #fed …see more

Early Morning Update Good morning. Another notable data day today including - Confirmation earlier this morning of German GDP contraction in both Q4-2019 and the 1st quarter of this year, with the latter much more pronounced, and - April US retail sales, out in under 90 minutes, attracting lots of attention. Meanwhile, US futures have been all over the place this early morning. Currently, they point to a down 200 point open down for the Dow, and 1% lower for the S&P. The yield on 10-year US government bonds is 2 bps lower, threatening to go below 0.60%. Oil prices are up 1%. Wishing you the best. #markets #stockmarket #stocks #equities #gdp #investing #dow #bonds #economy #investmentmanagement #germany #economy …see more

From Bloomberg re the cash squeeze facing airlines. Despite all the data and ad hoc indicators coming from around the country, there is still a tendency to think of the airline industry as an exception. It’s not. Instead it was a leading indicator that also was among the first to get access to bailout support. Unfortunately, the liquidity phenomenon is prevalent in too many companies and in too many households. #liquidity #economy #bloomberg #airlines …see more

Bloomberg Markets on the "Five ‘Ps’ That Will Help Determine If the Market Has Bottomed" -- that is: Pandemic, Production, Policies, Positioning and Prices. https://lnkd.in/eyQqjgm #markets #investing #investors #economics #stocks #bonds #volatility #bloomberg …see more