I talk about the concept of Day One quite a bit. It is so incredibly important. What fails to sink in, however, is that it's not something you can just turn on. It is a sentiment and mentality that has been baked into Amazon's culture since, well, Day One. It has never wavered, it has never been watered down, never traded or compromised. It's why Amazon has not been emulated, and why Amazonians are in such high demand. Along with the Amazonian constitution of our leadership principles, Day One is at the very core of everything we do. It is why there is only one Amazon, and why we're where we are. It is, also, why where we are doesn't matter one iota, because to us, it is #StillDayOne
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