The color blue means a lot to us at McKinsey, but at the moment we’re excited about another color entirely. We’re thrilled to announce that our new visual identity, rolled out this February, has been recognized with a 2019 Red Dot Award in the category of Brand & Communication Design. Its most prominent components feature an updated script mark, a new graphic element we call the Partnership Mark, a bespoke typeface, a high-contrast color palette, and a revamped approach to data visualization and photography. The Red Dot Award, which works “in search of good design and creativity,” is one of the largest design competitions in the world and perhaps the most prestigious. For the Brand & Communications competition, 24 international design experts viewed and evaluated almost 9,000 entries from around the globe. Click the link in the comments for more info about this special award. Congratulations to my colleagues, Peter Dahlstrom, Steve John, Jane Goehring, Elliot Cravitz, Kevin Drennan, and Lana Markovic, who led this initiative. #McKinsey #branding #design #designthinking
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