Now selling my book directly to over 128 countries with free shipping. You can buy with one touch, it's $16 ( $4 off) It should be SUPER fast free delivery to the UK and USA, but think those ordering from Madagascar, Faroe Islands, Micronesia, La Reunion Island and other far flung places will get a great brand new copy for $16, but in quite a long time. Order now with one click from https://lnkd.in/d6Eu-rD …see more

There are a lot of industries that have changed far less than most people expected 10 years ago. We tend to see little patches of modernity on top of old systems and assumptions. Or tiny startups at the side making little inroads. What are the industries that you think have changed more ? And in what ways ? Since say 2010, which was the time where the initial disruption of the smartphone had subsided …see more

Ahead of #B2BMX at the end of Feb, Demand Gen Report asked for my 2021 new year’s resolutions, what I learned from “the dumpster fire of 2020” and what I’m hoping to leave behind as we enter 2021. Highlights: 1. In 2021 I’ll be taking an abundance mindset. 2020 took a lot away from us, and that can lead to a scarcity mindset. 2. We’ve got to be the ones to create the energy and momentum around the projects and the things that we believe in. 3. I look forward to leaving the co-opting of gratitude by brands in 2020. Gratitude is actionable, not lip-service. Link in comments has my full video PLUS excellent perspective on these same prompts from [forgive the mass tagging] Elle Woulfe Sangram Vajre Michael Brenner Kellie de Leon Tamsen Webster Brandi Starr Randy Frisch Leela Srinivasan Todd Henry #2021marketing #2021goals #newyearsresolutions #marketing …see more

Kudos to the team at TriComB2B for not cancelling their annual client summit. Instead, they found a way to bring their marketing customers together for a 100% virtual, 100% safe experience in mere days time. It was a pleasure to keynote this meeting, speaking about the importance of driving trust through #b2b #marketing . While the event was in the works for months, the topic matters now, more than ever. Here's to adapting, evolving, and continuing to get the job done. …see more

"The company's environmental policy has been central to its operations from the get go. "It's a company-wide commitment that flows through our products from our hands to yours," the policy states. "We take this commitment to environmental stewardship seriously, and we're conscious of how our products and business practices interact with the environment. In doing so, we are using creative and innovative solutions to make a positive impact on the planet instead." Those solutions include sustainable sourcing of materials, optimizing energy and water conservation in production, eliminating packaging as much as possible, and utilizing recycled paper and plastic when packaging is necessary." https://lnkd.in/euCDN44 #lush #climatestrike #globalclimatestrike …see more

Propaganda is not an idea relegated to the 1940s and WW2 - it simply exists in new ways in 2020. We are living in an era of weaponized social media, "fake news," and disinformation. But, a majority of Americans are unaware of the mechanisms used to influence and persuade. If this session gets enough votes, I'll have the chance to expose the tools and tricks of modern persuasion and influence at #SXSW2020 As peace activist Yuri Kochiyama once said, "consciousness is power." Our best chance for fighting propaganda is to understand it - before it's too late. Can I count on your vote? Link in comments. #SXSW #Propaganda #SocialMedia #FakeNews #Persuasion #Influence #Marketing …see more

Thank you Google for hosting yesterday’s LWT Leadership Forum. I was grateful for such a large platform to debut a new talk on rainbow-pandering to #LGBTQ + consumers. big thanks to the entire team behind #lwtforum Lesbians Who Tech + Allies | Queer. Inclusive. Badass. …see more

Before the digital age, a successful press release was one that crossed the right desk at the right time. Today's PR professionals don't have to leave things up to chance. #seotips #prstrategy #seostrategy …see more

If there's one industry that knows how to pivot, it's the IT sector. This pandemic has shown us the true potential of tech innovation, whether it's... 💥 Zoom increasing year-over-year daily downloads 30x 💥 OneDine giving away free software to revive the restaurant industry 💥 IBM helping governments fight the pandemic ... and so many more. If the pandemic has taught us anything it’s that the need for IT solutions is a well that doesn’t seem to run dry. How has your brand stayed ahead of the curve? #technologymarketing #pandemicpivot #innovation …see more

The #marketing ecosystem has changed once again, and the most effective marketing strategies now take an integrated 🔗approach.

With my lovely "students" from UL - teaching a class on leadership and marketing in the digital age at Yale. ❤️

How Tech Buying Decisions Really Get Made in the Digital Age: https://lnkd.in/eX-NG77 #b2b #marketing #sales

I've heard a lot of people say that marketing Netflix back in the early 2000s must've been easy. Nope. Think about it. People had been renting movies the same way for decades. The closest proxy we had was mail order or worse, BMG Columbia House which did not have the best reputation. The same went for streaming. When streaming was launched as a free add-on to the DVD by mail service, we couldn’t even use the word streaming to describe it because no one in America was used to getting movies delivered that way. In fact, we had to have animations like this to show people how it worked. It's easy to look at something as successful as Netflix and think "they had it made" but in reality, nothing is guaranteed. A lot of people had to work quite hard and make good decisions again and again for that success to happen. If interested, check out my 2014 article "How To Copy Netflix" here (link in comments) or on Medium to learn more. #movies #netflix #streaming #consumerbehavior #success #marketing …see more

Thrilled and honored to have contributed to the Jan. 2021 National Geographic special photo edition "2020: The Year In Pictures." Because the #coronaviruspandemic gripped the entire world in 2020, a photo edition of the magazine vividly captures the impact from many different angles. I helped with the section about how 2020 fueled a rise in #empowerment and a demand for #justice . https://lnkd.in/dWJWj56 #racialjustice #GeorgeFloyd #COVID19 #MarchOnWashington2020 #CommitmentMarch …see more

I am so proud of Erasma Beras-Monticciolo for sharing her heart-wrenching story of explaining America's racial turmoil to her young sons. Erasma is Executive Director of the Power of Two community organization in New York City, and as a Healthy Communities Fellow for The Aspen Institute , I've been mentoring her as she produces powerful OpEds like the one below. During this absolutely insane year, what a privilege to be working with committed, passionate community advocates like Erasma. Their voices provide the clarity and inspiration we all need. #AspenHCF #racialinjustice #policebrutality #racism https://lnkd.in/dBSD4me …see more

" #COVID19 , be DAMNED! A whole new world awaits; I am healthy and ready to answer the call." Fear is the worst #virus known to humankind. I have complete immunity. Today is the first day of the rest of my life, and I’m going to spend it being stronger, healthier and more at peace than ever. #pandemic #pandemic2020 #pandemicpreparedness #pandemicresponse #healthyliving #nofear #strengthofawoman #coronavirus #defeatcovid19 …see more

I'm spending #BoxingDay editing stories for Global Press Journal , including one from our Indian-administered Kashmir reporter Aliya Bashir . When the foreign correspondents from major news organizations board their planes back home, #GPJ reporters are there providing the context and insights needed to truly understand life in some of the world's least-covered places. This first-person report from Kudzai Mazvarirwofa . about navigating life as a #journalist and a citizen of #Zimbabwe , deepens my commitment to supporting the #GlobalPressJournal reporting team. They are not only re-imagining #internationaljournalism , they are sharpening the lens on what #globaldevelopment really means. Read Kudzai's powerful report here: https://lnkd.in/ehjYxSZ #journalism #Africa #Africanjournalists #media #internationalreporting …see more

Ready for some incredibly exciting #globalhealth news? New figures released by the World Health Organization show that the number of people at risk of #trachoma , the world's leading infectious cause of blindness, has been reduced by 91 per cent since 2002. The announcement was made during the annual meeting of the #WHO Alliance for GET2020 in Maputo this week. 17 years ago, 1.5 billion people were estimated to be at risk of the #neglectedtropicaldisease trachoma. New figures show 142 million people are at risk today. No one should go blind needlessly from trachoma. There's a tremendous opportunity to make history by completely eliminating this ancient disease. Read the WHO press release here--> bitly.com/2XdOXtB Uniting to Combat Neglected Tropical Diseases Sightsavers The END Fund #BeatNTDs #EndTrachoma #NTDs #HealthForAll …see more

In the UK, Chatham House and the United Nations Association are hosting a conference which brings together key figures involved in the late, great Kofi Annan 's initiatives with actors currently engaged in #conflictprevention , #humanitarianaction , #humanrights and #development to identify lessons and generate forward-looking recommendations. Check out the conversation through the link below. United Nations #globaldevelopment #conflictresolution #humanitarian …see more

Learn more about the work of the Black Mamas Matter Alliance and the issue of #birthequity in the U.S., which has the highest rate of #maternalmortality of any developed nation-- And where African American women die during pregnancy, childbirth and up to a year after delivery at a rate four times higher than White women. #BMMA #maternalhealth #reproductiverights #reproductivejustice #globalhealth #HealthForAll …see more