Millions of people can keep their healthcare in America, the UK gets a billion-pound exit fee from the EU, and Amazon goes the way of the Jetsons, all in Alexander Besant 's #DailyRundown -->

Getting a lot of requests to do podcasts these days. I don’t do many as think it’s better others have a chance to speak. But if you are inviting me or many other people, here are some tips. I hope useful Most important... 1) I’m drawn to interesting conversations, topics and by people who challenge and probe me. I don’t like softball questions or the same boring questions. Explain what you want to talk about/give example questions. 2) A demo clip.Take the time to make a little reel showing some of your best bits. I want to see decent production values, that you take the privilege of having people listen seriously. I want to hear your tone, ideally be challenging, high energy and tempo perhaps be a bit funny/subversive.We all need to laugh Less important 3)It’s useful to get a sense of viewer/ listener numbers. Not because the numbers matter, but it helps cement the notion you are taking this seriously/want to produce something of quality. I don’t promote many of my podcast appearances on social media because it would seem self important and boring, but it would be nice to think more than just your friends will listen to it Lastly, far the least important thing 3)Other speakers. For many this is a key thing, but I don’t need to feel authenticated by a cohort. …see more

Yay! My newsletter is not only back, it's also now available as a short podcast. Thanks Anchor for making this so easy. NEWSLETTER: https://lnkd.in/eCAHRvF PODCAST: https://lnkd.in/dMS3a99 …see more

I had a (strange) meeting this morning with Sophya is just... fun. And immersive. I got a sneak peek into what it can do for virtual events, office spaces, and meetings. You should check them out :) I'm happy to make intros to any event pros interested. Or, ping Anuj and tell him I sent you. Don't sleep on Sophya! #events #eventmarketing …see more

We're live with a re-broadcast of the Power of the Pivot interview between me and Keely O'Neill from event marketing platform, Splash. Join us for a discussion on agile event strategy and how to adapt to the new normal of digital events. Keely and I are live in the chat to answer your questions. …see more

I'm LIVE with Head of Revenue Operations at Localytics, Mark Feldman, talking about #ABM database struggles, tips for finding the right contacts for target accounts, and reflecting on life at a #B2B data provider ten years ago.

Almost 50% of professionals identify as workaholics. My friends Carlos Hidalgo & Susanne Justice Hidalgo have transformed their experience with this problem to develop resources to help others. First was The UnAmerican Dream, a book I edited that not only shared their story in heart wrenching detail, but gave actionable tips for others working through this issue. With the launch of this new site (from the brilliant Kim Donlan ), there are courses, trainings, and more available. If you or someone you know is struggling with workaholism, there is finally a place that offers Hope, Connection & Relief. You can find it here: …see more

I can NOT wait to be part of this Shopify event in #Boston for #entrepreneurs looking to build a personal brand. You'll also hear from Angela Pitter Andrea Amour Lisa Mullan and Katie Grimes . Join us January 30th at WeWork St James - tickets are, wait for it, totally free. Thanks Christa Ellis ! https://lnkd.in/exSRdgj …see more

Benioff, a noted philanthropist and outspoken advocate of liberal causes, earlier this year urged fellow CEOs to become activists to fix chronic problems such as income inequality, homelessness and climate change. Benioff said in Sunday’s interview that he hopes Time magazine, which he bought in 2018, can be a “a steward of trust” by fulfilling its journalistic duties. …see more

Tomorrow in San Diego I speak after Kevin O'Leary 's keynote for Vendasta 's annual event. I put together a supercut of all the reasons he is my favorite of the #SharkTank investors. He's not everybody's cup of tea, as the truth often hurts, but it's necessary. And in the world of #entrepreneurship , nothing else matters. …see more

Love this point from Gurdeep Dhillon at #AdobeSummit in Marketo, an Adobe Company 's first breakout session at the event: "Our industry talks a lot about lead generation and demand acceleration -- but not enough on demand capture: the commitment from #marketing to find and capture all existing demand for our solutions, and disposition that demand to sales as fast as possible." Great talk, Gurdeep …see more

If you're headed to Oracle / Oracle Marketing Cloud 's event next week in Vegas - Modern CX - let me know! I'll be conducting some research on-site and giving away Starbucks gift cards, as well as speaking on Wednesday: 2:50 PM, Inspire Lounge, Mandalay Bay Ballroom Foyer (15 Hard Truths About Marketing) 4:40 PM, Marketing Theater, Exhibit Area, (The Future of Marketing is About Trust: Earn It, or Get Left Behind) #moderncx Eloqua #B2B #marketing …see more

It seems Ardath Albee 's book Digital Relevance is more... relevant... than ever: "The “loyalty era” of marketing, as we’ve known it, is waning. It was built in part on the notion that consumers will keep buying the same things from you if you have the right incentives. Yet, according to recent consumer research from Kantar Retail, 71% of consumers now claim that loyalty incentive-programs don’t make them loyal at all. Instead, in this new era of digital-based competition and customer control, people are increasingly buying because of a brand’s relevance to their needs in the moment."  - HBR  https://lnkd.in/dwhKNj2 #marketing …see more

What can brand ambassadors do for your brand? 👉🏽 grow brand awareness through word of mouth 👉🏽 refer friends and family 👉🏽 share testimonials on social media 👉🏽 build authenticity 👉🏽 drive traffic to your website So how do you turn ordinary website visitors into passionate brand ambassadors? You follow these eight simple steps: #brandambassadors #brandingstrategy #brandawareness …see more

I remember when I launched Zen Media 12 years ago and decided that we would be remote. I constantly had to answer “wait...where’s your office?” 😏 This is an exciting MOMENT for any technology company that allows for remote work. The media is hungry for stories around it. Remember, you don’t just sell to your customers. You have to also sell your employees. In fact, start there first. …see more

This is exactly what I predicted a few weeks ago... Consumers will change their patterns and businesses will have to try harder to attract & retain. On the flip side, this is the perfect moment to steal market share from a competitor as people "re-think" buying decisions. My predictions/framework here: https://lnkd.in/ezy87NA …see more

While the commercial from Oatly last night was actually well-done 'stunt marketing,' the best ROAS has to be from the two, five-second commercials from Reddit, Inc. Kudos to Roxy Young and the team! #marketing #branding #brand #reddit #superbowl #superbowlads …see more

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. …see more

At Netflix , we used the Brand Attributes to shape how we wrote and how we designed. Brand Attributes are the tone/voice of everything a company does. And not just copywriting but visuals as well. And no, not everything created on behalf of, or by, a company has to have all of them expressed at once. But it better have at least one. Below are the Netflix Brand Attributes that were in place for my entire 11-year run working there: Smart – Not smart aleck. We talk to people, not down to people Human – We’re one-on-one. We’re personal, not corporate. Straightforward – We are simple and easy, not terse or clinical. Enthusiastic – But not “salesy”. Challenger – Not maverick, but we are a little irreverent. Trustworthy – We are substantial, reliable, and stable. You can see how some of those played out visually and in copy in this old worksheet of buttons used for email and the non-member site from around 2007. Everything about the buttons from the use of the Gotham font, to the rounded corners, to the language used, was guided by those Brand Attributes. …see more

Everyone is talking about how remote work is the future. Google and Facebook are telling employees to expect to work remotely until 2021. Twitter said that it is going remote permanently. One of the keys to making this work will likely be augmented reality, virtual reality, and the ability to collaborate by knitting the two together. It's early days but you can get a sense of it with what Spatial is doing. #AR #VR #augmentedreality #virtualreality #twitter #remoteteam #remotework #facebook #google #remoteoffice #spatial …see more