Are you ready? Social media is now where most US adults get their news. Is your brand part of the narratives being shared? Are your employees/advocates helping to share your news? Important questions for 2019. https://lnkd.in/guiBrgR …see more

Join me Thursday, November 8th at 11am ET for a free virtual event, "Using Original Research to Fuel B2B Growth" Studies show that only 14% of business buyers think the thought leadership they read is "very good" or "excellent." But, it's never been more important to lead with thought. How do we get it right? In this session, I team up with Building Engines, Inc. 's Head of Research, Phil Mobley to share how we used original research to create content to fuel #B2B lead generation, #ABM , sales enablement, #PR , and more. You'll get a behind-the-scenes look at this effective campaign. Learn how to create content that not only resonates with business buyers, but compels them to trust your brand as a leader. Link in comments. Thanks for the invite, Beth Negus Viveiros …see more

Relevant for both humans and brands: "It is tempting to regard artificial intelligence as a threat to human leadership... #AI will lead to a greater emphasis on the 'soft' elements of leadership — the personality traits, attitudes, and behaviors that allow individuals to help others achieve a common goal or shared purpose." …see more

Join Boston Content  on Tuesday night next week in Boston (5 min walk from the #INBOUND17 event.)  https://lnkd.in/ekjtWTN I'm thrilled to be bringing insight from Anuj Adhiya   Arestia Rosenberg  and Daniel Waas to our community. See you there! …see more

What Marc Benioff does to ensure he doesn't sit in a "CEO bubble" or "cocoon of good news" at SFDC: "He and his senior leaders now regularly go on global “listening tours,” looking for weak strategic signals. Inside Salesforce, the senior team also participates in Airing of Grievances, a companywide chat group. This group... delivers raw, unadulterated early-warning information 24/7 to the C-suite about what’s not working and why." …see more

"This shift reflects not only a change in the American business culture, but a change in what consumers want - and that's where marketers come in."

#Retail isn’t dying. It’s actually on the cusp of a historic revolution, and smart retailers will be gobbling up sales and market share 📈

You've probably heard it before, but it truly isn't all about likes when it comes to winning with social media. Timing and your actual content are far more important to your brand. #socialmedia  #branding

I'm still seeing direct mail from DTC companies with messaging that leads with either who they are (e.g. The toothbrush re-imagined) or a discount (e.g. Save $100 off your first order), not the benefit they provide. Just a reminder, leading with the former doesn't give the customer a reason to buy and leading with the latter trains them to expect discounts. Again, I am talking about the main messaging. If a company is pursuing a discounting strategy, it can still have it as, say, a violator on the main image. Lead with benefit. #copywriting #messaging #marketing #marketingcopy #DTC #directmailmarketing #directmail …see more

In case you’re missing it due to everything going on, a lot of things are going DTC now in the United States. From lobster tails to wasabi to Coors Light. And I cannot imagine that changing back in the after times. #retailstrategy #dtc #delivery #consumer #consumerbehavior #directtoconsumer …see more

If you're scared to make a drastic or radically different career move, read this. It may inspire you and show you that not only is it okay to be scared, being scared can be a great motivator as long as you act.

Just published a 4-minute read on how the retail apocalypse is really a transformation. Big thanks to Kate O'Neill  and Gibson Biddle  for the editing and review! …see more

There are many ways to get a response and share your opinion online. Trolling should not be your preferred method of communication. #communication #reputationmanagement #socialmedia #KellyeMedia #blogging #writing

When I read this piece I shook my head two different times. One, that people could be so careless, callous and just plain ridiculous. And two, when Madhumita schooled us in a very classy way on how to do right by her — and why it's critical to do right by others in a similar position. Well done! #gender #work #culturalcompetence #bias #KellyeMedia …see more

Interesting story detailing a common narrative black female leaders - and likely female leaders period - experience. Though when you're black the whammy is often double. It shows that you have to push and in some cases fight for what's right, for what you deserve. And when that doesn't bear fruit, sometimes you've got to take the fight external. Faulty, subjective pay leveling and other bum tactics to avoid paying women fairly for their work, these are serious but solvable problems — if companies want to figure out the solutions. #equalpay #paygap #gender #KellyeMedia #compensation https://lnkd.in/eXa6cr8 …see more

Hmmm. I hadn't considered this angle: "in times of a global public health emergency where working when being sick means you can spread a potentially fatal illness to your work colleagues, a lack of a comprehensive federal paid sick leave law is an outright danger to public health." #KellyeMedia #coronavirus #health #policy …see more

Friends in the talent management and learning communities, please help me to say a belated and heartfelt congratulations to my longtime friend and client, Dr. Beverly Kaye . Bev recently received a Lifetime Achievement Award from The Institute for Management Studies for her contributions to the leadership and career development field. With multiple books under her belt, a successful-for-decades company built and sold, and now a new chapter as a solopreneur, Bev is a continued inspiration not only to learning and talent management leaders, but to women and executives everywhere. Congrats again, Bev! Please continue to inspire us and to generously share your deep expertise in the talent management and professional development space. #learning #talentmanagement #engagement #careeradvancement #leadership #KellyeMedia #gender …see more

On Veterans Day, Military Veterans in Journalism is calling on America’s newsrooms to examine their hiring practices and work to support veterans in joining the #media industry. #bias #career #hiring #Veterans #VeteransDay2019 #KellyeMedia https://lnkd.in/ecwQgDG …see more

I truly enjoyed participating in the #Gender in the Age of #COVID19 webinar hosted by The Aspen Institute this morning. Special thanks go to Sarika Bansal for leading a great discussion with me and Harish Sadani about the need for more #womensleadership during the #pandemic . You can watch the webinar through the link posted below. #globalhealth #globaldevelopment #coronavirus #coronavirusresponse #womenleaders #womenleadersinhealthcare #genderequity #frontlineworkers #frontlineheroes …see more

What a day! I was interviewed by two ABC News stations about my #Juneteenth story for National Geographic , and it was exhilarating! Shoutout to WJLA-TV in DC! And thanks so much to Jobina Fortson of KGO-TV /ABC7 in San Francisco for our Facebook Watch convo. I hope the positive energy around Juneteenth and confronting America’s racial turmoil continues. #FreedomDay #BlackHistory #AfricanAmericanHistory …see more