“Don’t let anyone rob you of your imagination, your creativity, or your curiosity.” - Dr. Mae Jemison, the first black woman in space. Curiosity and reinvention are defining 2020 - how we survive, and how we thrive. Read five ways brands are using curiosity to reinvent themselves in the chaos of 2020, and my conversation with David Vasko . In partnership with Rockwell Automation #CuriousPeopleWonder …see more

#Marketing and social movements have collided like never before. My interview with revenue catalyst Samantha Stone is now live -- listen as we dive into the risks of performative allyship and what organizations can do to successfully align with movements. (47 mins). https://lnkd.in/daEWuvD …see more

"Job seekers who rely on 'I have so much experience' as their point of differentiation may want to reframe their position" says Marti Konstant, MBA , evangelist of the career agility movement. I couldn't agree more.

Going to #SXSW ? Join me for an important event exploring how brands are aligning with social movements in #marketing , and how some are dangerously pandering (plus, what consumers/employees can do!) Free, but space is definitely going to fill up fast. (It is SXSW...) RSVP: http://bit.ly/panderSXSW #IWD2020 #EachforEqual #marketing #Austin …see more

My biggest marketing pet peeve is disrespecting buyers’ data. I heard Kara Swisher speak [about] this last week, and she implored tech companies and marketers to find new ways to engage with customers that did not require them to pillage our data. We ask for buyers’ data (explicitly such as their email/phone and implicitly e.g. their behavior on our sites and campaigns). But, unless we are giving them back something of real value—personalized, relevant, insightful, etc., we are not being responsible stewards of that information, and actually risking creating a poor customer experience. Thank you Mia McPherson ! …see more

My 3 favorite bits from this excellent piece: 1. "... #Inbound as a strategy has become so oversaturated that even the most inept companies are doing it. To me, that means it’s in a precarious place. You need more thoughtful strategies in order to succeed at inbound #marketing now." 2. "...Your most important channel — the channel you have to activate — is your #sales team." 3. "Alignment requires enablement and understanding. - Have you actually shared how the content process "works" with your sales team? Join your next team huddle and start there! - Do content launches for your big pieces — not to the extent you do a product launch, but get out there and do an enablement call when something goes live. You can't rely on osmosis. - Your greatest hits should be part of what folks are exposed to in onboarding. Newbies should know where to start with your content to use it to cultivate credibility. - Make your latest and greatest pieces easily accessible in your sales portal or sales newsletter. Bonus if you give sales the tools to easily curate content experiences for a prospect using a tool like Showpad." Hally Pinaud https://lnkd.in/eNViAXG …see more

Excited to be a joining thousands of fellow marketers at Oracle’s Modern Customer Experience! Register using code CXKatie to save $500. https://bit.ly/2z9qoA4

More and more employees say they want regular and direct communication from CEOs — an 11-percentage-point increase from last year per Edelman. https://lnkd.in/dpU-jgf #edelman #leadership #CEO #transparency …see more

This was a bold move from a brand that needed to create a bold, emotional reaction - and with 20M views on Youtube and a slew of press coverage, that’s exactly what was created. But, how should we respond? #advertising #marketing #Gillette #metoo …see more

Do I know conversion consultants? If so, ping me I have a hot lead 🔥 “I need someone who can build landing pages, optimize email nurture, improve overall conversion on my site in general.”

The future of finding great #martech and #marketing talent? Pay aspiring workers to learn the skills needed. Justin Gray this is AWESOME.

Great series from Steve Woods , this round featuring Jocelyn Brown - required reading for B2B salespeople and marketers: "I am buying the solution to a problem. Understand what that problem is and speak to that. I am very open with sales people about what I am trying to accomplish and where I am in my buying cycle. I will give people an out on their investment of time so once we agree to continue then we have a bit of a contract. Until you speak directly to solving my stated problem I am not interested in what else you can do for me. " …see more

The word “digital” used to mean your company’s investments in IT, and perhaps social media readiness, but now it’s bigger, touching on your company’s overall culture...  Workforce retraining will be a huge consideration over the next decade.  What's more, high-performing companies — “digital winners” — were 17% more likely to have a more mature diversity program than other organizations. …see more

Content and PR -- optimized, or opportunity? What do you think? Maura FitzGerald Jean Serra Katelyn Holbrook Libby Botsford

Smart move by lululemon . Buying MIRROR breaks them out of just apparel. It also allows them to tap into the accelerated trend of working out at home that Peloton Interactive is already riding. The challenge now will be to see if a relatively non-tech company can let the tech acquisition thrive. #mirror #lululemon #workoutathome #fitness #peloton #acquisitions …see more

This is such a great idea. With restaurants closed, farmers have had to plow under what they grow. Started by two college students, The FarmLink Project connects farmers with food banks. It's the trifecta of people getting fed, farmers staying afloat, and reducing food waste at the same time. #foodbanks #covid19 #farmers #foodinsecurity #innovation #farmtotable #agriculture #farming #foodwaste #foodsecurity #agribusiness #food …see more

With a lot of folks stuck at home and gyms closed, one could argue that Peloton Interactive is in a perfect position with regard to the unique circumstances of the pandemic. And to be clear they definitely are. But they aren’t the only home exercise equipment company. The reason they are in the position they are in isn't just because things are closed. It's because of the brand-building and community-building that took place well before the pandemic. As with Peloton, at Netflix word-of-mouth was our biggest marketing channel and that was a key indicator that we'd built brand. Brand isn't built overnight. It takes time and cuts across everything a company does. It is not something you can buy with marketing. Every company should be thinking about their brand position and how they are building brand and community every day (how community is defined will vary depending on the brand/company). But by putting in the work prior to the pandemic, Peloton is now able to essentially stop marketing for a while and reap the rewards of a well-built brand. #peloton #marketing #brand #brandbuilding #community #netflix #exercise #brandpositioning …see more

People see these stats and typically think one of two things: 1/ Netflix killed Blockbuster 2/ Blockbuster killed Blockbuster In fact, both are correct. #streaming #netflix #blockbuster #strategy …see more

I've said before and I'll say it again. If you're sleeping on Dan Runcie 's Trapital newsletter you are missing out. This post, in particular, outlines how Issa Rae is brilliantly deploying a Disney-level strategy where each entity helps the other ones out. It is a great read. #strategy #trapital #issarae #entertaiment …see more

While Netflix Originals has been a game-changer for Netflix, the first kinda attempt at original content was Red Envelope Entertainment. This is the mark that was created for it based on the design of the DVD mailer. Netflix was brilliant at surfacing “long tail” content to customers who had either never heard of it before or just hadn’t gotten around to seeing it. Each year, lots of movies get made the don’t get picked up by studios or distributors. So, what if Netflix leveraged their long-tail expertise to acquire movies that people made but that traditional distribution had no idea what to do with? And in 2006 Red Envelope Entertainment was born. Eventually, though, it wasn’t deemed to be worth the effort and shuttered. My speculation as to why (as I was not on the content team) is that it was tantamount to picking up whatever was made as opposed to creating what the company wanted. #netflix #netflixhistory #redenvelopeentertainment #streaming #OTT …see more