CVS Health took a step back five years ago and realized that for their brand to be viewed as a health enabler, they needed to stop selling tobacco. They took a hit in sales up front, but the positive impact to the brand has long-term benefits. And it was a good example of a company not just shoehorning a purpose into their brand. But remember, all brands have a purpose, not all have to have a cause. If a company tries to tie itself to a cause that doesn't make sense from the perspective of brand it'll likely have little-to-no long-term brand gain. #cvshealth #cvs #brand #brandpositioning #business #causedriven #strategy #brandstrategy …see more

An amazing, detailed look at the targeting algorithm that Facebook uses from Eric Seufert with some key TL;DR takeaways at the end. Though technical, if you're in marketing, this blog is definitely worth a follow. #marketing #performancemarketing #analytics #facebook #targeting …see more

I see so much bashing of marketing and I just want to share that marketing, at it’s best, is about connecting people to products or services that improve their lives. And it doesn’t have to cure cancer be life improving either. Are there bad actors within the marketing world? Sure. But there are in every field. So let’s knock it off with the “marketing is evil” BS, shall we? Even “growth teams” use marketing tactics. Oh, and while I have you here, remember not all marketing is advertising. #marketing …see more

Had a great time talking about brand and Netflix with Luiza Campos for her "A Branded World" podcast. Check it out. #brand #brandpositioning #netflix …see more

People who say things like "direct mail is dead" or "retail apocalypse" are only looking at the way those things have been used up until now. Rule out no channel, test everything, and think about how to re-approach channels that may seem "dead." #amazon #directmail #marketing #marketingchannels #retail #retailapocalypse …see more

Every content marketer (well, any marketer) should read this pitch-perfect post by Taylor Coil about how to rethink your approach to blogging and content marketing in general. #marketing #contentmarketing #howto #blogging …see more

A few days ago, I wrote a post on Medium  about how to act like a first place brand. In it, I pointed out that you should attack the process, play up your strengths but don't mention the competition like Blockbuster  did.  Well, Netflix  is still at with this hilarious ad for the South African market that trolls the largest cable provider there ( DStv ) without ever mentioning them. Nicely done. #southafrica #netflix #cable #DStv #commercial …see more

Companies need to be more deliberate when writing emails. Here's an actual email I received this morning (co. name redacted) re-written, using just the preview, to demonstrate how it could communicate better and build brand.

3 DAYS LEFT TO GO… Digital Manufacturing Week 2020 (9-13 November) will officially opening its virtual doors on Monday! Check out the exciting line up of speakers in the video below. Manufacturers, register now to attend for FREE! https://lnkd.in/dmVEmjJ - DON’T MISS OUT. This will be the biggest industry event of 2020. Brought to you by The Manufacturer …see more

Celebrate the holidays with your team, virtually! Introducing Holiday Parties that Go Zoom! New, fun, and interactive #teambuilding event offerings for the holiday season. These fully customized events will be led by professional facilitators, chefs, hosts, and MCs. Make your virtual holiday party one to remember with TeamBonding https://lnkd.in/daGguJh https://lnkd.in/df6pFkW #virtualholidayparties #holidayevents #holidayseason #holidays2020 #corporateevents #events #community #entertainment #networking #fun #virtualexperience #remoteteams #teambuilding #teambuildingactivities #teambuildingevent #teambuildinggames #eventplanner #eventprofs #wfh #virtualculture #wfh2020 #celebrate #teambonding …see more

This week on Sworn Testimonies, I had the opportunity to chat with Chika Okoro. Chika is a marketing executive and colorism expert. In 2015, while getting her MBA at Stanford, she came across a casting call that openly discriminated against dark-skinned Black women. That motivated her to give a TEDx talk raising awareness of the issue of colorism and how women of color can still have self-confidence despite the prejudice in society. That talk has been viewed over 1 million times, translated to 6 different languages. Most recently, Chika had the opportunity to talk about her experiences on the Facebook Watch Series: Red Table Talk. Click the link to hear our conversation! …see more

Every entrepreneur has a higher purpose. This piece offers you clear steps on how to put yours into words and create your personal brand story.

Ladies in LA - SAVE THE DATE!!! If you’re working to build your own business, monetize your gifts, or climb the corporate ladder successfully, invest in yourself by attending the next Femme n' Fortune ✨ We have an *INCREDIBLE* line up of speakers + gift activations + free drinks + live music + bomb sponsors. Who says dream chasing and networking can’t be lit?! #networking #laevents …see more

That recruiters tend to penalize candidates who ask about salary has to be the weirdest thing I've read today, but I believe it. If it's true, recruiters need to eliminate this kind of #bias , and focus on a candidate holistically. Why on Earth would you assume you know someone's motivations and intentions based on a basic, and to my mind, reasonable request for information? Salary is one facet of work, an important one. Now, on the other side of the coin, as a job seeker, you don't want an innocent question to boot you from the running for a good opportunity. So, it pays — no pun intended — to know how some people think. Then you can prepare, and act accordingly. #recruiting #interviewing #gender #work #career #KellyeMedia …see more

Society is going through some growing pains, if this rash of adult bad behavior is anything to go by. #KellyeMedia #blogging #writing #politics #gender #covid19 #privilege #behavioranalysis #emotionalintelligence

Sometimes the best thing to do when you find yourself suddenly out of a job is to get busy. Don't give yourself time to wallow or panic. Exercise, eat right, reduce spending, and do things that will facilitate your job search/money making ability. Here's a good list, 'cuz y'all know I love 'em. #work #gender #coronavirus #layoffs …see more

There are many other positive impacts from remote work beyond not catching coronavirus. Those include: short commutes, a reduction in fossil fuels, no travel costs - and improved diversity. Remote work can open the door to new talent pools in key areas like: #gender , #accessibility , and #race . #KellyeMedia #diversity #inclusion #coronavirus …see more

Y'all know I love a good list. If you're in a position to vet a company rather than solely the other way around, consider these points if you care about #diversity and #inclusion in the workplace. #KellyeMedia

Imposter Syndrome is real, friends. Here are my fave tips from this short video. One, take mistakes in stride. They are a natural part of the learning process. Two, push yourself to act before you're ready. I struggle with this one myself. Some of us - women in particular - have a tendency to wait for perfect conditions before we launch, but perfection does not exist. #gender #career #work #leadership #entrepreneurship …see more

'Good recruiters want you to have the best experience possible during the application and interview process — but there are some things they just can’t share. Salary bands, candidate competition, internal HR tactics — let’s just call them trade secrets. Here are a few of the secrets that Omer Molad, CEO and founder of recruiting company Vervoe, says recruiters won’t tell you but really want to.' #KellyeMedia #recruiting #gender #career #interviewing …see more