Badly needed investment in America's decaying infrastructure is just one of the suggestions CEOs had for presidential candidates at this past summer's Aspen Ideas Festival, reports Chip Cutter -->
What does it actually mean to be grateful, the most overused (and possibly least understood) word of the holiday season? *Gratitude isn’t about mouthing platitudes; it’s about a heightened awareness of what we experience, down to a comfortable office chair or a warm sip of coffee. When we stop taking things for granted, we immediately widen our capacity for patience and creativity. And yet, being grateful is not the same as being passive. We can be thankful for what we have while still advocating for more justice and equality in the workplace. *Telling people (such as your employees or colleagues) to be "thankful for what they have" produces the exact opposite effect. *It’s impossible to experience gratitude when we believe we’re solely responsible for where we are in our careers. Gratitude and entitlement are always mutually exclusive. What have you learned about gratitude in the workplace? …see more
And the Golden Globe for most pointed commentary at an awards show goes to Natalie Portman: "And here are the all-male nominees."
"Effective self-promotion comes from a healthy place of self-love and service, rather than from fear." My friend Beth Buelow, PCC , makes a strong case for effectively talking about yourself by relying on two over-looked virtues: modesty and generosity. …see more
If you've been thinking about publishing on LinkedIn, my friend Steve Blakeman has written a great book filled with tips to help you stand out and get noticed. Highly recommended.
Actionable, even easy tips on how introverts can get the visibility they need for their personal and professional brands. Thanks, Beth !
Video isn't just a content marketing fad; it's here to stay. Glenn Leibowitz has solid, actionable tips to get you started.
In edition #150 of my newsletter: 1. Jay Baer crashes my live show tomorrow, tune in! 2. Corporate cancel culture (new research) Whitney Dailey 3. The “most substantive, wide-ranging executive order” on LGBTQ+ rights ever signed by a U.S. president 4. How we lost control of what we see and read 5. Pandering of the week 6. A struggle to remove the goods 7. Quote of the week: "Stop the politics" Dan Price Read it here >> https://lnkd.in/dDJJ2b3 …see more
Congrats to Matt Heinz on the launch of his new LinkedIn Learning class on advanced lead gen, but really, congrats to all of us who get to learn from it :) Matt shows you how to hit your business goals with practical strategies designed to elevate the impact, sophistication, and results from demand generation programs. And he does it in true Matt fashion - clear, actionable, no BS advice from the front lines of B2B. Jump in: https://lnkd.in/d2AaYgm …see more
My newsletter and companion podcast just went live. Are you on the list? This week: 1. How COVID has changed the purpose of a business 2. Influencer activists are a strategic asset for brands 3. Navigating woke-washed marketing (keynote replay + takeaways) 4. New interview with Jean Kilbourne on “fauxvertising” + democracy 5. Human irrationality, or why facts don’t change our minds 6. Expensify’s “Vote Biden” email to customers 7. Quote of the Week: Not a savior, a mirror. Read | https://lnkd.in/dBPmVbX Listen | https://lnkd.in/d85srWv …see more
"I'm always looking for ways to help marketers get to the end result using technology. That's what makes me absolutely super jazzed." It's also why Lisa Martin took home The Closer award at the 2020 #AdobeExperienceMakerAwards ! Hear the rest of her story here: http://ktmartell.com/lisa In partnership with Adobe Experience Cloud #marketingoperations #B2B …see more
Join me, and over a thousand #marketing and #sustainability professionals, at the Sustainable Brands complimentary virtual event on Sept. 15 to explore how companies can leverage the power of their brand to encourage sustainable consumer behaviors. Live Q&A with business titans, networking with a global community of sustainability leaders, and tools, tips, and more to elevate your brand. https://sbshare.co/32Rfn4o …see more
If you’re not following Mark Ritson you’re missing a series of marketing lessons from MarketingWeek and the Effie Awards. Here’s a great one about the “tyranny of the OR”
Next week, I'll be attending Sustainable Brands virtual conference focused on unpacking racial justice & equity in business: SB'20 Just Brands. I'm excited to join major brands like B Lab , Ben & Jerry's and UPS for an exploration of how brands can integrate #DEIJ across all business verticals, including marketing, supply chain, leadership, HR, and more. Register with code 'ptrJB' to save 20%. #StreamSB https://sbshare.co/3gYdGaY …see more
Seeking referrals: #PR partner for a #startup that spans #music / #tech . Thank you for recommendations! DM me for more info.
In a recent interview with Tom Anderson I shared how #marketing leaders can guide their teams to prioritize action over the expression of virtue during the #coronavirus pandemic. I mention TOPO Research and Advisory , dscout , Atlassian as a few companies doing it well (there are many others!) Thanks, Tom! https://lnkd.in/eFME5du …see more
We're live! Watch our conversation about digital experience and CX. Download the 7 Simple Steps to Significantly Improve the User Experience (UX) on Your Website or App: https://lnkd.in/efYywKC
What is the ROI of trust? …advocacy group, Trust Across America, tracks the performance of America’s most trustworthy public companies and has found that the most trustworthy companies have outperformed the S&P 500. Furthermore, a 2015 study by Interaction Associates shows that high-trust companies “are more than 2½ times more likely to be high performing revenue organizations” than low-trust companies. …see more
LIVE this Friday at 1pm ET: Exceptional Truth: Gender identity isn’t binary, and the experiences we create for users needs to meet that reality. Until recently, the dscout platform gave research participants two options: male or female. It wasn’t working. In this conversation, I’ll interview Jess Mons (they/them), Director of Business Intelligence and Lindsey Brinkworth (she/her) Research Analyst at dscout. They spoke with ~70 people across the gender spectrum to inform changes to the way the company talks about gender identity. In this interview, we'll explore what they learned about experience-building and what they changed. LIVE here on LinkedIn Friday 3/20 at 1:00pm ET. RSVP: https://lnkd.in/eQD_YHT #UX #Inclusivity #DI #research #marketing #CX #LinkedInLIVE …see more
Thanks for including my POV! My favorite Stephen Hawking quote: "We are just an advanced breed of monkeys on a minor planet of a very average star. But we can understand the Universe. That makes us something very special."