Social Media ROI Calculator

Estimate the financial return from a social media or LinkedIn campaign. Use revenue you can reasonably attribute to the campaign, apply your gross margin, and compare the resulting gross profit with total cost.

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How to use this tool

1. Enter campaign-attributable revenue using one consistent currency.
2. Add your gross margin percentage and total campaign marketing cost.
3. Review estimated gross profit, net return, ROI, and break-even revenue.

Frequently asked questions

How is social media ROI calculated?

Estimated gross profit is attributable revenue multiplied by gross margin. Net return is gross profit minus campaign cost. ROI is net return divided by campaign cost, multiplied by 100.

What revenue should I attribute to a LinkedIn campaign?

Use revenue supported by your attribution method, such as tracked purchases, CRM opportunities, or an agreed multi-touch model. Document the method because attribution is an estimate.

Should marketing cost be included in gross margin?

No. Use a product or service gross margin before this campaign's marketing cost, then enter the marketing cost separately. Deducting it in both places would double count the cost.

Is this the same as ROAS?

No. ROAS commonly divides revenue by advertising spend. This calculator estimates ROI using gross profit and subtracts total campaign marketing cost, so it should not be reported as ROAS.

Does this calculator convert currencies or store my data?

No. Enter revenue and cost in the same currency; no exchange conversion is performed. Calculations run locally in your browser and are not sent to an API.