B2B Content

One of our clients just posted how she's made over $600k from working with us. Here's the thing that a lot of people missed from that. 👇🏽 ✅ You have to have something to sell. She has found that success because she's driving that traffic to a business. If you don't have something to sell then you're not going to make much money. Even if it is as simple as, "I'm an influencer... pay me to promote your product and I will get you X in return." Or being paid for speaking engagements or workshops. Without something to sell, you're not going to make much. ✅ There has to be a strategy. Screaming into the void may bring some results, but not the best results. ✅ My team is only a part of the solution. We aren't the whole solution. Our job isn't to make your business better. Our job is to give you a "microphone." It's why we are so picky with who we work with. We have to like you, there has to be an "it" factor, and we have to be confident that we can get you to your goals. I'm all about creating content. And if you do it right they definitely work in tandem. But often times [especially on LinkedIn] we put more importance on creating than we do selling... and you don't have a business if you have no cash flow. #justQ 🖖🏾🖤 #business #startups #entrepreneurship …see more

Running a B2B ecommerce store? These pointers will help you maximize inbound leads, smooth out your user experience, and keep your clients happy.

#Accountants can’t wait for a new normal to resume selling. While we are not out meeting with prospects face-to-face, #CPAs still need to keep the pipeline full…and that may require we change what we’ve done in the past. To understand what selling looks like today, I’m talking with The Accountable Growth Coach Dennis MacGillivray . Don’t miss this episode of Let’s Get Radical…LIVE for selling tips you can use today. #RadicalCPA #CPALove #accountantlove #AAMKT #accountablegrowth #sellingskills …see more

Most #accountants don’t like doing traditional write-up work for clients … actually, it sucks! It’s mundane, time-consuming work when #CPAs would rather be providing proactive advisory services. I’m talking with Chris Mahl , president of Botkeeper , and Byron Patrick, CPA.CITP I CGMA , VP of growth and success at botkeeper, to hear how #CPAfirms are using automation to ease write-up headaches. Listen it to see how you can reduce the workload while adding recurring revenue!!! #accountingtech . #RadicalCPA #CPALove #accountantlove #accountingsoftware #ai #tax …see more

In just 60 days… 🔥A comedian broke Facebook's fundraising record…$40 million in 4 days. 🔥Life-saving diabetes medicine was delivered...via drone. 🔥A 3-D printer reduced homelessness...by printing an entire neighborhood. Yes, things are changing fast. But, look at how fast messages are scaling, new audiences are being reached, and brands being elevated. That can be you and your brand in 2020. In a b2c transaction, the consumer wants to avoid regret. In a b2b purchase, the buyer wants to avoid blame. If you want to grow the b2b side, elevate credibility and trust. That's where we come in. We boost awareness, trust, and reputation. As a result, market share swells and revenue surges. What could the next 60 days look like for you if you did things differently? Let’s chat so I can share a few ideas with you. Send me a DM. #B2B …see more

Are you trying to ensure your clients take advantage of every opportunity the CARES Act presents them? It’s not as easy! Nellie Akalp , founder and CEO of CorpNet is sharing what she’s learned throughout the application process and how her company can assist you and your clients. Listen in to help your clients better navigate their options. Afterwards, explore partnership opportunities with CorpNet as to how they can help you and your clients with SBA CARES Act relief assistance and with entity creation and corporate compliance services in any state - https://lnkd.in/e6qqKE8 #CPAs #Accountants #covid19 #Coronavirus #RadicalCPA #CPALove #AccountantLove …see more

There’s no denying that when it comes to influencer marketing, B2B companies were late to the game. Here’s how to update and expand your arsenal of influencer tactics and create a campaign that will capture the connected consumer’s attention—along with their wallet. …see more

Personal branding and profile optimization are just the corners of the Linkedin puzzle... what about LinkedIn Ads, InMail, and video content creation? You need to fill in your marketing strategy! Did you know that... 👉 Campaign Size Matters: You want a large enough audience to be significant, BUT small enough to still be relevant. Most successful campaigns = 60k - 400k 👉 Combine Powers: Pairing sponsored content with InMail marketing to executives is a recipe for success: 25% increase in open rates 95% increase in CTRs No worries - I'm here to help! Send me a message if you'd like to learn more ✉ What's included in your social media strategy? Are Ads a part of your lead generation program? #SocialMedia #DigitalMarketing #Marketing …see more

Google Ads vs LinkedIn Ads for B2B - who wins? We deep dive to cover which you should be using for your lead generation efforts!

COVID-19 presents extra challenges for businesses as they adapt to a changed economic landscape and new consumer needs and preferences. As our global CEO Chris Cartwright explains in this video, trust will be more critical than ever. TransUnion can help. #InformationForGood #MakingTrustPossible #covid19 http://transu.co/6002G63BM …see more

At least 50 major #b2b conferences have been cancelled because of the pandemic - depending on the timing and your business plans, that might be a minor setback or a major disaster. But missing events doesn't have to mean missing out on #businessleads . Here are the #marketing strategies you need right now to grow your business and generate leads. https://lnkd.in/d2yNXWN …see more

Driving leads from LinkedIn Ads is great, but I get asked often about how to nurture and convert those leads afterwards. I'm partnering with Danny Bermant  to answer that question. Join us this Thursday at 1pm EST for a free webinar on how to generate high-value B2B leads and then how to turn them into customers. Interested? Click the link in the first comment below to join, and I'll see you there! …see more

The bad news: trade shows aren't coming back just yet. The good news: there are other ways to find leads. What should you do to find qualified b2b leads that you can turn into customers? Start by: ✅ publishing more content ✅ sprucing up your landing pages ✅ publishing on LinkedIn Find the full list of tips on the Zen Media blog: #marketingtips #b2bmarketingstrategy #b2bstrategy …see more

Employees who are caring for an aging parent make up 20% of the workforce. Add to that, employees who are caring for a child with disabilities or an ill spouse or sibling you are looking at greater than 50% of employees who are managing care for a loved one. Learn more about the impact to your organization and what you can do to support working caregivers. Register: https://lnkd.in/ebssNz5 …see more

Did you know only 23% of B2B marketers use #LinkedInAds ? I interview Michael Stelzner where we discuss LinkedIn's status in the world of social media and where the opportunity is. Make sure to subscribe for more like this!

LinkedIn Ads vs Facebook Ads for B2B - who wins? We deep dive to cover which you should be using for your lead generation efforts!

Selling to other businesses is usually all about getting to the heart of it: practical value. But that doesn’t mean your PR campaign can’t have a bit of heart. Or humor. Or both. #PR #b2bmarketing #b2b #digitalmarketing #digitalpr #inspirations

I’m such a geek...attending conferences where researchers present papers and discussants ask questions. Sometimes there are implications for financial intermediaries and retail investors. That’s where I hope the Money Management India platform will help disseminate such insights and get more discussion going. If you’ve read an interesting article, paper or book, or attended a conference session, please send in a summary or link to the source to [email protected] Thanks #investinginindia …see more

Want more sales? Part of gaining more sales is adding to your pipeline. One common tactic for many businesses is outreach emails. Every Monday, The Salesborgs™ runs a LIVE email teardown. The Salesborgs is a community-utility-driven that runs on Discord , and our key focus is to level our outreach, from: 💡 Email ( Christopher Vanning , Patrick Joyce is great at this) 💡 Cold calls ( Justin Michael runs daily live cold calls) 💡 Video outreach ( Kayla A. Cytron-Thaler is a gun at this) Join and be a borg (link about the details below) #sales #b2b #outreach #emailmarketing …see more

Your tech brand wants to increase market share. You want to attract new customers. So how do you do that? Answer: with a great PR strategy. Investing in your PR strategy can help you: ✅ strengthen your brand's reputation ✅ connect to your target audience ✅ promote brand values ✅ enhance your online presence ✅ achieve long-term success #pradvice #techstartups #prstrategy …see more