Why do purpose driven companies outperform their competition? And how do you integrate purpose into growth and marketing strategy? Had the chance to attend Jonathan Mildenhall ’s talk on the “Power of Purpose” last night at Stanford. Here’s what purpose ought to do for your brand: 📈 Drives performance; IOW: has direct impact on your bottom line and conversion 🌿 Ensures the right kind of growth; IOW: grow slow and steadily, and yes also ethically 💙 Is personal; IOW: authentic marketing and storytelling through real people, real stories 📰 Is legacy marketing; IOW: marketing that transcends the time we live while being the leading force to drive positive change in pop culture and the world Agree? Thanks for hosting and the invite Cardinal Ventures and Joshua Mendoza . …see more