Dead silence is never an appropriate response in the wake of a crisis. Never. Ever. When the scandal broke about Cambridge Analytica and the massive misuse of personal information on Facebook, Mark Zuckerberg explained to the New York Times that he needed time to figure out what to say.  Bunk. These are the points Facebook could have addressed within 30 minutes of the news: 1. We are sorry for the harm we caused our followers. 2. We are figuring out how we can make amends. 3. We are working on a plan to make sure this never happens again. 3. We will have an update for you on (date). Rinse and repeat every time more information is available to be released to the public and to shareholders. Even if you're not Facebook, all companies need a template for a crisis communications statement. That allows for quick messages to be pushed out in an hour or less. Four days is an eternity in the age of social media. And when a company fails to fill the void following a crisis of this scale, we will fill it for them. And in this case, it's a rallying cry to #deleteFacebook. …see more