Digital should change almost everything. It should make you consider changing your Business model. What you make. How you make it. How you procure it. How you sell it. How you recruit. How you train. How you charge for it. How you serve people. How you work. How you find your target audience. How you find inspiration . etc Instead we tend to just let it change...... - The media we use to reach people - How you measure success ( incorrectly) Errrr, that's it. And then proudly boast how we're reimaging company X for the digital age. …see more