It would be great if someone could reinvent "reviews", clearly most reviews for places or companies these days fall foul of many problems. 1) Fake Positive Reviews- It's abundantly clear that there is mass fraud in the space, hundreds of reviews from people with 1 review, reviews while places have been closed, rapid streaks of reviews. etc 2) Most reviews are about motivations and most places suffer from U shaped distribution. People are far more likely to bother when faced with extraordinarily bar or good experiences. Yet it's people who felt more nuanced about the thing that have viewpoints that are most helpful. 3) Reviews say more about the reviewer than the experience. Like this person complaining the highest mountain is too high. They are often more about the tastes and how happy someone is, not the place they review. 4) Reviews are often about expectations. A hotel room may cost between $60 and $500 per night for the same room, trendy places also suffer and gain from expectations of what will happen. No reviews ever take into consideration this context. …see more