I've been quite excited about buying a new TV. For a while I've been waiting for OLED TV's to come down in price. I love electronics, my first job was as a salesperson in the UK version of Best Buy, I'm far more interested than most people. I've led and written tours at CES for the last 5 years. I started doing research only on 2020 model OLED screens from LG, it turns out you get to pick between the: CX Series GX Series BX Series C9 Series WX Series ZX Series Z9 Series E9 Series W9 Series RX Series - Who on earth would decide to sell such a massive variety of TV's within the small expensive NICHE that is OLED screen? - Why would you create such bizarre illogical names, with no obvious ranging in mind? -Why would you host them all on your owned website and offer no attempt to explain the differences between them. I don't think marketing is that easy, but I don't think it's this hard. Would it be so strange to 1) Use customer insights to inform product design, and use to offer clear differentiation in a meaningful way. 2) Offer clear ranging, how about the A Series, B Series, X Series. 3) Have a website that explains the features. It often seems that technology led companies are obsessed with making, then figure out how to sell them at the end. …see more