There has never been more importance to branding. We have ever more supply, ever more choices, ever less time, and less trust. The idea that brands are dead isn’t just not true, it’s the exact opposite. In fact we live in an age where brands spread into even more facets of our lives. Miami has the Aston Martin apartments, the Missoni building, a development by Diesel, hotel companies have fast become simply brands to franchise, even personal reputations are fast being codified ( obnoxiously) as “Personal brands”. We live in a time were we need more confidence in the decisions we make. There has never been a better time to work in any part of product design, experience design, branding or advertising. …see more