I know we like to think it’s all different now but Ecommerce is just the mail order business from 1845. -It’s just it’s done via email not mail. -The catelogue went from printed to your screen - and inventory went from being stuff you selected and bought and delivered to something you could dropship. It’s not that unexpected or interesting as a format: or as interesting as mail order was in 1990 What’s interesting about ecommerce is that the whole world is now the shelf edge, you can buy from anywhere, the camera can be the point of entry, that pricing can be dynamic, that your storecupboard is now infinite, and that inventory doesn’t need to be owned. All things that people largely rarely think about. Instead we pee our pants with excitement that people buy the same stuff, from the same people, at the same price, in a less efficient way, with less chance of people keeping it , and the profit margin evaporates. Time to work around opportunities not the assumptions of the past …see more