I really wish all the effort spent on GDPR was actually spent on anti-spam. It's odd this assumption we care enormously about our privacy, and the lack of focus on safeguarding our attention and time. ..... There is almost zero evidence people care that much about privacy. We upload our most personal images to social media, share our innermost thoughts, we review places we've been to. Most "personal data* ends up trying to sell us a new kettle or flights from a nearby airport, or suggests us other shoes, do we really care that much? Maybe sharing more would be helpful† We should be far more concerned by companies harassing us with emails constantly, with a media ecosystem paid for by clicks that incentivize outrage, with algorithms designed to tear us apart, with news stories that ask worrying questions in headlines, rather than provide information or reassurance. *Healthcare/payment data is a huge exception †It's a fun thought experiment to imagine a world where companies knew almost everything about us. It's possible to see how that could generally be more helpful …see more