I hope people are noticing that Instagram (social network), Klarna (a payment layer) , Shopify (Technology platform) , Google ( A search engine) and Walmart ( A retailer) are all essentially moving towards the precisely same thing- A visually rich place to discover things to buy. I mean it shouldn't be new news or shocking, but I firmly think a lot of people misunderstand that the lines and containers of the past are irrelevant now. Almost all competition is asymmetric. What matters now is who used to challenge you, but who can move into your space and what cards do they hold? Is it easier for someone with trust, an audience, technology or expertise or assets to win? We've long assumed tech companies played the killer cards, but that's not always the case. They often just have deeper pockets to lose and last longer than others. But rethinking your competitors and your gameplan and more imaginatively has never been more vital …see more