I've been on the lookout for the next generation of eCommerce sites that move away from the incredible boring identikit world of the same white and black pages, and grids and stock imagery- the mere "Digitalization" of a catalog, and taking photos of products. Lovely to find this; a fun site, with fast loading video, some energy and imagination. "First we shape our tools, then they shape us"* , and now it's great to see what happens when brands are built for the age of Instagram and TikTok, not merely transposed from the false limitations and needs in traditional retail. Will be writing more on this on my upcoming White Paper and first piece for All We Have Is Now -"Rethinking Retail for 2020" *Marshal McLuhan …see more