Modern advertising is predicated on the idea you have to offer people "an experience" when in fact we should just be making it easier to buy things. I have a lovely website where you can buy my book with one click, and get it delivered across the planet. Facebook and Linkedin insist I can make ads to: Learn More Download Donate! Play Game Follow Join Event Signup Apply I can tell people to do ANYTHING except BUY MY BOOK Why are we so afraid to actually sell something in Advertising. Is it beneath us? Do we have to dick around making AR "experiences" or make people download some dumb game to remember us. …see more