We have prioritization in Digital Transformation wrong. We rightly start with projects that are easy and make a big difference, but then move to easy, but pointless, rather than transformative, but hard. This explains why your bank is build on code from the 1950's but has a Pepper Robot in one branch, while changing your flight on BA takes a phone call and 10 mins with the repricing department, but you can order food on an app in the lounge. It explains why retailers have no idea where their inventory is in real time, but there is a new AR app to try on sunglasses. We dare not look under the hood into the big deep problems, we build digital garnish to distract from the problems. Our need to look busy, not make a difference holds back progress. The needs of Finance to avoid large Capex, the needs of the CFO to do quarterly reporting, all hamper any progress towards things that matter, …see more