It’s absolutely astonishing how many DTC companies, how many NeoBanks, how many reimagined Insurance companies, etc etc there are. The world is full of thrusting startups, stunning logos, slick websites, great lifestyle imagery. It’s testament to the idea both commerce and business is more open, accessible and easy than ever. A Facebook ad account, a white-labeled banking infrastructure, a chatbot and you too could be a Bank Founder. It’s very inspiring I just wished we used a bit more imagination to make things that were slightly different from each other. I don’t want to visit 10 websites to buy reimagined toothpaste, artisanal shampoo, personalized shower gel, face wash as a service, hair gel as a monthly box. I just wish every website didn’t have the same drab cliched founders story about a calling coming from “struggling to find soap” or being inspired in Peru. I wish every site did want me to sign up to a newsletter on entry and offer me the precise same 30% off for new customers with summer30 Can we start thinking more about problems and propositions. Can we use a bit of imagination. …see more