On days when I get the same letter three times from my credit card company ( to sign up) & when Casper sends me the 8th piece of DM that month & when Lululemon sends me a newsletter full of women’s clothing, after only ever buying 3 men’s items..... ... you do wonder what happened to basics. Have we become so in love with the complex things, and big data stuff, we can’t even manage competence. …see more