The McNamara fallacy akin to: "We measure whatever can be easily measured. and ignore what cannot be measured easily" And Drucker's "what get's measured gets managed" isn't the whole scary truth. The really sad truth is the more vital something is, often the harder it is measure. beauty, happiness, design, ideas & everything core to what is transformative, is thus undervalued. Instead we find terrible proxies like time spend, effort, cost of materials, etc …see more