Hello company. Why are you spending more money on tracking how people feel on a scale between 1-5 , than you are on actually improving the experience ? How about rather than paying a fortune to use entirely pointless companies like Qualtrics to measure entirely useless scores like NPS from which you learn nothing, why not feature prominently in hotels or airline baggage tags or check in desks for car rental company that isn’t “noreply@companyx” but “wecare@companyx” Yes, you will get complaints. Yes you will spend a lot ( far far more ) on replying to customers, but what you will learn will be vastly more valuable and the message this sends out to even happy customers will be worth more than any spreadsheet will tell you. …see more