Extinct Rebellion is a good example of 3 common modern day phenomena we should seek to understand. - Extremism: Information, well presented data and opinion pieces to support pretty much any opinion is readily found on the internet and in huge volumes. One Google search & algorithms create a self reinforcing "reality", where any single extreme viewpoint is normalized and supported by an endless recursive loop of more material to entrench a viewpoint further. -Belonging: In an age with declining religion, higher standards of living and fewer social bonds, life feels rather meaningless. There is a strong need to find a tribe to be part of, rituals to provide meaning, a common enemy to bond over. -Attention hacking: Movements know how to create outrage. The smartphone video is the atomic unit of PR, outrage is the oxygen, they know any events that look shocking on camera will feed a modern press that needs cheap easy video and photo driven stories. Not passing judgement on a movement that I'm sure is based in good intentions. But it's worth understanding more. …see more