It's amazing how often people make very precise claims from very precise data, that's measured in very imprecise ways, not controlled for variables, collected with poor sampling, or that actuality means something totally different. My "favorite" one is using Google Trends data to show increased sales, or popularity, or market share, when it's typically more measure of curiosity divided by existing knowledge. Or this piece which somehow uses website traffic (??) to announce precisely that visits to Soul Cycle are down ( during the summer holidays) https://lnkd.in/eSxeG4m …see more