One of the big opportunities and problems right now is that people would rather do things that are totally irrelevant and easy, not incredibly important but really hard. A lot of companies have existential threats to their business which will require really hard work, investment and risk. For some reason people focus on the degree to which these changes are hard, rather than the degree to which they are utterly essential. We'd rather limp slowly to obsolescence than fight gloriously for survival. It's not something I understand, the P&L's explain it a little. We need more creativity in accounting. Right now the cost of doing nothing is typically marked as zero, rather than the huge expense of losing everything. And investments are required to show a direct ROI, rather than being the mere cost of staying alive. …see more