When I speak at events, by far the most common question I'm asked is from parents worried about screen time. We then get simplistic studies like this ( see piece ) which seem to fail to understand the complexity. Screen time is a mixture of many different things, not just how we use it but how it changes underlying business models which then hijack our biochemistry. It's complex. - The screen itself and it's proximity and lighting - App design -The infinite scroll & inability to ever finish. - Reward design- How sites hack our attention with "notifications" -Monetization models which rewards only content which is most likely to outrage people. -Social media behaviors- showing off/validation seeking. https://lnkd.in/dzQHwpu …see more