We like to say the "future is already here, just not evenly distributed" (William Gibson), and we patronizingly think/assume the future is in San Jose but not in Canberra or Lima, Belgrade or Kigali. This doesn't seem especially true at all any more. The future is most unevenly distributed between the software running the airport and that on your phone, the business model in the store in the mall vs the car insurance app, the design of the ATM vs the design of the McDonalds app. etc …see more