Has it ever occurred to large companies that if you are going to launch a “new startup style” or “digital first” or “mobile centric” brand or product, you could choose to aim it at say, people over the age of 35, and with non patronizing messaging, and without emojis. I honestly despair at Clients who assume that it’s 18 year old kids that want a decent banking app and not 57 year olds with all of the money on the planet. Or that it’s great to offer funky car insurance products for those buying their first 12 year old Jetta but rich women in Calabasas love phoning up their agent to get advice. This lazy thinking is everywhere and costing billions. Please can anyone tell me tech lubricated products and services aimed at the old or rich except Blade and Tesla. …see more